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Harley-Davidson, Inc. Stock: price and insider trades · United States
3 insiders bought €1.2M of shares over the last 90 days, the latest by Littleton Gayle, filed 13 Aug 2026.
Insider Decl.
732
Thresholds
n/a
Buy Volume
€8M
17 ops. · all time
Sell Volume
€29M
62 ops. · all time
Who traded when
BuySaleJonathan R. Root4 sales
Artie Starrs2 buys
Charles Do2 sales
Mansfield Luke Christopher2 sales
Rafeh Masood2 buys
Daniel J. Nova1 buy
+4 other insiders
Since the insiders bought
- -2.1%Entry US$27.78 · Close 20 Oct 2026 US$27.19
- +4.7%Entry US$25.97 · Close 20 Oct 2026 US$27.19
- +2.6%Entry US$26.51 · Close 20 Oct 2026 US$27.19
Entry is the close on the day after publication, the first price a reader could act on. Prices in the listing currency. Past moves are not a forecast.
Analyst consensus: bullish or bearish?
Analysts rate Harley-Davidson, Inc. Buy (bullish), based on 10 analysts. Average price target: US$27.90.
This score ranks the purchase within its own market. A position size is suggested only on the venues of the backtested strategy universe; elsewhere, signals stay on watch. Not investment advice.
Fundamental score
Ranked 7,350 of 26,246 companies
62.6
score / 100
Value80
Quality45
FCF yld15%
Earn yld12%
EV/EBITDA8.9x
ROE6.1%
Gross mgn30%
Net mgn7.6%
Debt/EBITDA4.6x
Pillars2/3
Transparent value + quality ranking, distinct from the insider signal.
Financial data
as of FY 2025FY ended December 2025 · cache
US$27.34
Analyst consensus
10 analystsBuy
US$17.00Target US$27.90(+2%)US$33.00
Income statement
RevenueUS$4.5B
Gross profitUS$1.3B30% margin
EBITDAUS$664.5M15% margin
Net incomeUS$338.7M4.8% margin
Valuation
PER (trailing)15.0x
PER (forward)13.7x
P/Book0.9x
Beta1.32
Balance sheet & cash
Market capUS$2.8B
Total debtUS$3.1B
Free Cash FlowUS$415.2M
Debt / Equity74%
Profitability & ownership
ROE6.1%
ROA1.6%
% insiders1.2%
% institutions112.1%
Last declaration on 5 October 2026
Declarations732 total
1,559 shares@ US$24.430.0015% mcap10.0% of flowCommon StockSEC:0001813721-26-000021:0
5,168 shares0Common StockSEC:0001027730-26-000007:0
3,750 shares@ US$26.84990.0037% mcap59.5% of flowCommonSEC144:0001921094-26-000846
7,500 shares@ US$26.380.0072% mcap100.0% of flowCommon StockSEC:0001908625-26-000010:0
Canonical exit: 9 Nov 2026 (T+90)
10,000 shares@ US$25.89410.0094% mcap47.4% of flowCommon StockSEC:0001732105-26-000006:0
Canonical exit: 8 Nov 2026 (T+90)
1,554 shares@ US$24.88020.0014% mcap11.0% of flowCommon StockSEC:0001813721-26-000017:0
1,554 shares@ US$24.88030.0014% mcap11.0% of flowCommonSEC144:0001921094-26-000785
40,000 shares@ US$24.56750.036% mcap100.0% of flowCommon StockSEC:0001027730-26-000004:0
Canonical exit: 29 Oct 2026 (T+90)
1,554 shares@ US$24.440.0014% mcap11.0% of flowCommon StockSEC:0001813721-26-000015:0
1,554 shares@ US$24.44020.0014% mcap11.0% of flowCommonSEC144:0001921094-26-000701
16,205 shares@ US$24.250.014% mcap64.9% of flowCommonSEC144:0001965301-26-000069
1,554 shares@ US$24.210.0013% mcap10.7% of flowCommon StockSEC:0001813721-26-000011:0
1,564 shares@ US$26.000.0013% mcap23.5% of flowCommon StockSEC:0001809014-26-000010:0
4,241 shares@ US$18.095100.0% of flowCommon StockSEC:0001998804-26-000007:0
4,000 shares@ US$18.8864100.0% of flowCommon StockSEC:0001924613-26-000013:0
Canonical exit: 7 Jun 2026 (T+90)
15,000 shares@ US$19.1052.6% of flowCommon StockSEC:0001732105-26-000004:0
Canonical exit: 7 Jun 2026 (T+90)
2,775 shares@ US$18.0023.5% of flowCommon StockSEC:0001744011-26-000002:0
Canonical exit: 28 May 2026 (T+90)
1,239 shares@ US$20.426.3% of flowCommon StockSEC:0001904944-26-000006:1
742 shares@ US$20.425.5% of flowCommon StockSEC:0001941963-26-000006:1
821 shares@ US$20.421.8% of flowCommon StockSEC:0001813721-26-000007:1
1,766 shares@ US$20.423.9% of flowCommon StockSEC:0001809014-26-000006:1
2,538 shares0Common StockSEC:0001904944-26-000006:0
2,800 shares0Common StockSEC:0001813721-26-000007:0
3,757 shares0Common StockSEC:0001809014-26-000006:0
6,454 shares@ US$18.71419.7% of flowCommon StockSEC:0001415834-26-000005:0
25 of 732 declarations
About Harley-Davidson, Inc.
Harley-Davidson, Inc. is a US industrial company worth USD 2.8 billion, of which insiders hold 1.2%. Three insiders bought from July 31, 2026 to August 11, 2026, for EUR 1,248,521. In all, 17 purchases come to EUR 8.4 million (median EUR 224,062), against 62 sales worth EUR 28.6 million (median EUR 105,216), so 22% of open-market trades are purchases.
Jochen Zeitz carries the three largest purchases, EUR 1,919,589 on May 8, 2020 and EUR 1,687,833 on August 12, 2020 as Chairman and Acting President, then EUR 1,007,430 on September 2, 2022 as President and CEO. Jochen Zeitz has 57 filings, including 5 purchases and 4 sales. The largest sales are Donald A. James's, a director: EUR 5,336,539 on February 10, 2017 and EUR 5,076,397 on November 2, 2016. John A. Olin sold EUR 1,814,196 on November 9, 2020.
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The record has 732 filings from 44 filers, including 321 option exercises and 319 grants. Mark R. Kornetzke, with no declared role, is the most frequent (66). Volume goes from 75 in 2017 to 79 in 2021. The median publication delay is 3 days. Last twelve months: 72 filings, 6 purchases, 9 sales. For 14 purchases, the 90-day median is 24.2%, with 86% of results positive, recorded past results and not a forecast.
