Fresh Vine Wine, Inc.: insider trades · United States · SEC (Form 4)

About Fresh Vine Wine, Inc.

Fresh Vine Wine, Inc. is a United States-listed company that traded on NYSE American under the ticker VINE, and it sits within the consumer staples / food and beverage universe, more specifically the premium wine segment. Founded in 2019, the company built its identity around a differentiated proposition: low-carb, low-calorie premium wines marketed as a “better-for-you” option for consumers who want to align wine consumption with health-conscious and active lifestyles. As part of its public-company evolution, Fresh Vine Wine converted into a Nevada corporation in connection with its IPO and established a structure that paired a consumer brand with California-based production capabilities. Its wines have been produced and bottled in Napa, California, reinforcing the premium positioning and giving the brand a geographic association with one of the most recognized wine regions in the United States. The core portfolio includes proprietary varietals such as Cabernet Sauvignon, Pinot Noir, Chardonnay, Sauvignon Blanc, Rosé, Sparkling Rosé, and a limited Reserve Napa Cabernet Sauvignon. From a business-model perspective, Fresh Vine Wine relied on brand building, nutritional differentiation, and distribution expansion rather than scale economics, which is typical for emerging wine brands seeking to carve out shelf space in a crowded category. Competitive positioning is therefore selective rather than dominant: the company operates in a fragmented and highly competitive wine market where large incumbents, regional producers, and private-label offerings compete for consumer attention, retailer placement, and distributor support. The brand’s value proposition has been centered on modern lifestyle marketing, direct-to-consumer appeal where available, and the ability to connect with consumers looking for premium taste with reduced calories and sugar. Historically, the company’s principal offices were in the Minneapolis/Minnetonka area, while production was anchored in California, creating a split between corporate management and wine operations. A major recent development reshaped the investment case: in 2024 and 2025, Fresh Vine Wine pursued and completed the acquisition of Amaze Software Inc., after which it announced a corporate rebrand to Amaze Holdings, Inc. and a ticker change to AMZE on NYSE American. For investors, this is an important point of context: the VINE story is no longer just about a wine brand, but about a company that used the wine platform as part of a broader strategic transition into a creator-economy and digital commerce model.