First Busey CORP: insider trades · United States · SEC (Form 4)

About First Busey CORP

First Busey Corporation (ticker: BUSE) is a U.S.-listed financial holding company traded on the Nasdaq in the United States (United States). For French-speaking investors, it should be viewed primarily as a regional banking platform with a long operating history and a relationship-driven franchise rather than a pure growth tech story. Its banking heritage dates back to 1868, when the original Busey banking business first opened, giving the group a long-standing brand and community-bank identity. The holding company is headquartered in Leawood, Kansas, while its core bank subsidiary, Busey Bank, is historically headquartered in Champaign, Illinois. Busey’s business model is built around a broad set of financial services for consumers, businesses, and institutions. Core activities include deposit gathering, commercial lending, real estate lending, retail banking, and treasury-oriented services. The group also has a meaningful wealth management platform, offering asset management, investment advisory, brokerage, fiduciary services, philanthropic advisory, tax preparation, and farm management. In addition, Busey operates FirsTech, a payments-technology business focused on bill payment, money movement, merchant services, lockbox processing, and workflow integrations for small and mid-sized businesses, regulated industries, and financial institutions. Geographically, the company has expanded beyond its Illinois roots into a wider Midwestern and Sun Belt footprint. Its branch and banking-center network spans Illinois, Indiana, Missouri, Florida, and additional markets through CrossFirst Bank’s presence in states such as Arizona, Colorado, Kansas, Missouri, New Mexico, Oklahoma, and Texas. This gives Busey a more diversified regional profile while preserving the advantages of a community-bank style distribution model. Competitive positioning is best described as a mid-sized regional bank: it does not compete with the scale of national money-center banks, but it can differentiate through local relationships, cross-sell capability, and a more diversified mix of lending, deposits, and fee-based services. Recent developments have been important. In 2025, Busey continued a significant expansion strategy, including the planned combination of CrossFirst Bank with Busey Bank and the closing of a depositary share offering. Recent earnings releases pointed to solid profitability and a strong focus on capital, liquidity, and disciplined credit and risk management. The company’s latest disclosures also reflect active SEC Form 4 insider transaction activity, which investors often monitor for signals about management and board sentiment. Overall, Busey presents as a conservative, regionally diversified U.S. banking franchise with a history-conscious brand, recurring fee income from wealth management, and a growing payments capability.