Digital Media Solutions, Inc.: directors' dealings · United States · SEC (Form 4)

About Digital Media Solutions, Inc.

Digital Media Solutions, Inc. (DMS) is a U.S.-based digital performance marketing company historically associated with a NYSE/NASDAQ-listed public-market profile and, more recently, with a materially changed corporate structure following the sale of substantially all of its assets. Headquartered in Clearwater, Florida, United States, DMS was co-founded in 2012 by Joseph Marinucci and built its business around performance-driven lead generation and measurable advertising outcomes. The company’s core proposition has been to connect high-intent consumers with advertisers in a way that improves conversion efficiency and provides a clearer return on ad spend. ([sec.gov](https://www.sec.gov/Archives/edgar/data/1725134/000162828024016708/dms-20231231.htm?utm_source=openai)) From an operating perspective, DMS has traditionally functioned as a data-enabled, multi-channel customer acquisition platform. Its business lines have centered on lead generation, customer acquisition, and digital media solutions delivered through proprietary technology and media assets. The company has used channels such as search, social media, display, email, push notifications, SMS, and connected TV to match consumers with advertiser offers. DMS has served several verticals, including property and casualty insurance, health insurance, e-commerce, career and education, and consumer finance, with insurance historically representing a particularly important demand driver. ([sec.gov](https://www.sec.gov/Archives/edgar/data/1725134/000162828024016708/dms-20231231.htm?utm_source=openai)) In competitive terms, DMS operates in a crowded and highly fragmented digital advertising landscape where scale, targeting precision, lead quality, and marketing efficiency matter most. The company’s differentiation has historically come from its ROI-oriented model, technology stack, and ability to work with both enterprise customers and smaller businesses across the United States. In its 2024 disclosure, DMS stated that it served more than 315 scaled enterprise customers and approximately 4,550 small and medium-sized businesses, highlighting a broad customer base even though the business remained exposed to sector-specific swings, especially in insurance. ([insights.digitalmediasolutions.com](https://insights.digitalmediasolutions.com/press-releases/digital-media-solutions-inc-announces-q1-2024-financial-results?utm_source=openai)) The most important recent development was the February 2025 completion of the sale of substantially all assets to an investor group led by funds and accounts managed by BlackRock, alongside Bain Capital, Blackstone, and Abry Partners. That transaction significantly reshaped the company’s financial and strategic profile. In April 2025, DMS also announced a leadership transition, naming Tim Robinson as CEO while founders Joe Marinucci, Fernando Borghese, and Matt Goodman stepped back from day-to-day management. For investors, this means DMS should be viewed as a digital media and communication business in transition, rather than a straightforward legacy public-growth story. ([insights.digitalmediasolutions.com](https://insights.digitalmediasolutions.com/press-releases/digital-media-solutions-inc.-completes-sale-to-leading-investor-group?utm_source=openai))