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Digital Media Solutions, Inc. Stock: price and insider trades · United States
No insider purchase over the last 90 days. The latest, by Lea Lyndon, was filed 29 Mar 2021.
Digital Media Solutions, Inc.: what insiders have been doing
Digital Media Solutions, Inc., classified in the Media & Communication sector, is a listed company. Its insiders report their share dealings to SEC (Form 4). Nothing new has been filed by managers of Digital Media Solutions, Inc. in twelve months, the latest record being from 16 April 2024.
Looking back to 2019, when coverage begins, insiders filed 12 purchases and 5 sales.
This summary is built from SEC (Form 4) disclosures alone and does not predict where the share price will go.
Insider Decl.
117
Thresholds
n/a
Buy Volume
€62M
12 ops. · all time
Sell Volume
€64M
5 ops. · all time
This score ranks the purchase within its own market. A position size is suggested only on the venues of the backtested strategy universe; elsewhere, signals stay on watch. Not investment advice.
Financial data
as of FY 2023FY ended December 2023 · cache
Income statement
RevenueUS$288.4M
Gross profitUS$71.4M25% margin
Net income-US$70.3M-24.4% margin
Last declaration on 16 April 2024
Declarations117 total
151,191 sharesClass A Common StockSEC:0000950170-24-044770:0
486,970 shares0Class A common stockSEC:0001628280-24-009607:1
381,936 shares0Class A common stockSEC:0001628280-24-009608:0
1,520,948 shares0Class A common stockSEC:0001628280-24-009606:0
1,520,948 shares0Class A common stockSEC:0001628280-24-009607:0
55 shares@ US$0.130.1% of flowClass A Common Stock, Par Value $0.0001 per shareSEC:0001628280-24-002073:0
32 shares0Class A Common Stock, Par Value $0.0001 per shareSEC:0001628280-24-000513:0
1,520,948 sharesClass A Common Stock, Par Value $0.0001 per shareSEC:0001628280-23-039797:0
1,520,948 sharesClass A common stockSEC:0001628280-23-039801:0
1,447 shares@ US$0.27881.9% of flowClass A Common Stock, Par Value $0.0001 per shareSEC:0001628280-23-030435:0
618 shares@ US$0.27881.9% of flowClass A Common Stock, Par Value $0.0001 per shareSEC:0001628280-23-030433:0
6,606 shares@ US$0.27882.0% of flowClass A Common Stock, Par Value $0.0001 per shareSEC:0001628280-23-030434:0
5,851 shares@ US$0.27882.0% of flowClass A Common Stock, Par Value $0.0001 per shareSEC:0001628280-23-030432:0
866 shares@ US$0.33883.1% of flowClass A Common Stock, Par Value $0.0001 per shareSEC:0001725134-23-000026:0
9,622 shares@ US$0.33883.4% of flowClass A Common Stock, Par Value $0.0001 per shareSEC:0001725134-23-000024:0
8,523 shares@ US$0.33883.4% of flowClass A Common Stock, Par Value $0.0001 per shareSEC:0001725134-23-000028:0
5,641 shares@ US$0.33883.5% of flowClass A Common Stock, Par Value $0.0001 per shareSEC:0001725134-23-000022:0
2,111 shares@ US$0.33883.3% of flowClass A Common Stock, Par Value $0.0001 per shareSEC:0001725134-23-000020:0
10,509 shares0Class A common stockSEC:0001725134-23-000018:0
617,040 sharesClass A common stockSEC:0001725134-23-000015:1
617,040 sharesClass A common stockSEC:0001725134-23-000015:0
524 shares0Class A Common Stock, Par Value $0.0001 per shareSEC:0001725134-23-000008:1
4,442 shares0Class A Common Stock, Par Value $0.0001 per shareSEC:0001725134-23-000008:2
237 shares0Class A Common Stock, Par Value $0.0001 per shareSEC:0001725134-23-000009:1
2,391 shares0Class A Common Stock, Par Value $0.0001 per shareSEC:0001725134-23-000009:2
25 of 117 declarations
About Digital Media Solutions, Inc.
Digital Media Solutions, Inc. (DMS) is a U.S.-based digital performance marketing company historically associated with a NYSE/NASDAQ-listed public-market profile and, more recently, with a materially changed corporate structure following the sale of substantially all of its assets. Headquartered in Clearwater, Florida, United States, DMS was co-founded in 2012 by Joseph Marinucci and built its business around performance-driven lead generation and measurable advertising outcomes. The company’s core proposition has been to connect high-intent consumers with advertisers in a way that improves conversion efficiency and provides a clearer return on ad spend. ([sec.gov](https://www.sec.gov/Archives/edgar/data/1725134/000162828024016708/dms-20231231.htm?utm_source=openai))
From an operating perspective, DMS has traditionally functioned as a data-enabled, multi-channel customer acquisition platform. Its business lines have centered on lead generation, customer acquisition, and digital media solutions delivered through proprietary technology and media assets. The company has used channels such as search, social media, display, email, push notifications, SMS, and connected TV to match consumers with advertiser offers. DMS has served several verticals, including property and casualty insurance, health insurance, e-commerce, career and education, and consumer finance, with insurance historically representing a particularly important demand driver. ([sec.gov](https://www.sec.gov/Archives/edgar/data/1725134/000162828024016708/dms-20231231.htm?utm_source=openai))
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In competitive terms, DMS operates in a crowded and highly fragmented digital advertising landscape where scale, targeting precision, lead quality, and marketing efficiency matter most. The company’s differentiation has historically come from its ROI-oriented model, technology stack, and ability to work with both enterprise customers and smaller businesses across the United States. In its 2024 disclosure, DMS stated that it served more than 315 scaled enterprise customers and approximately 4,550 small and medium-sized businesses, highlighting a broad customer base even though the business remained exposed to sector-specific swings, especially in insurance. ([insights.digitalmediasolutions.com](https://insights.digitalmediasolutions.com/press-releases/digital-media-solutions-inc-announces-q1-2024-financial-results?utm_source=openai))
The most important recent development was the February 2025 completion of the sale of substantially all assets to an investor group led by funds and accounts managed by BlackRock, alongside Bain Capital, Blackstone, and Abry Partners. That transaction significantly reshaped the company’s financial and strategic profile. In April 2025, DMS also announced a leadership transition, naming Tim Robinson as CEO while founders Joe Marinucci, Fernando Borghese, and Matt Goodman stepped back from day-to-day management. For investors, this means DMS should be viewed as a digital media and communication business in transition, rather than a straightforward legacy public-growth story. ([insights.digitalmediasolutions.com](https://insights.digitalmediasolutions.com/press-releases/digital-media-solutions-inc.-completes-sale-to-leading-investor-group?utm_source=openai))
