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Deluxe Corp Stock: price and insider trades · United States
No insider purchase over the last 90 days. The latest was filed 12 Dec 2025.
Deluxe Corp: what insiders have been doing
This page follows insider dealings at Deluxe Corp as filed with SEC (Form 4), a company from the Business Services sector based in Shoreview, United States. The group dates from 1915. The last twelve months, up to 18 October 2026, brought 51 filings signed by 19 insiders.
No insider sold shares on the market over the period. Instead, the filings list 1 purchase totalling €3,227, made by 1 insider. Buying on the open market means paying the going price with one's own funds, a different act from receiving shares as pay. Biggest ticket of the year: €3,227, bought by Zint William C and made public on 12 December 2025. Those buying include 1 finance chief.
Compared with its exchange (5,811 companies, median 19 filings), a count of 51 filings is above the norm. Since 2016, the database holds 15 purchases and no sales by insiders of the company. In its latest annual report filed with the SEC (10-K, fiscal year ended 31 December 2025), the company reported revenue of 2.13 bn USD and net income of 82.1 m USD, with a dividend of 1.20 USD per share.
The last insider purchase was made public on 12 December 2025, 310 days ago. The median gap between a trade and its publication by SEC (Form 4) is 2 days. US insiders must file a Form 4 within two business days of a trade.
In the same sector, recent insider purchases at Coursera, Inc. also feature in our signals. This summary is built from SEC (Form 4) disclosures alone and does not predict where the share price will go.
Insider Decl.
264
Thresholds
n/a
Buy Volume
€283,141
15 ops. · all time
Sell Volume
n/a
n/a
Who traded when
BuySaleWilliam C. Zint5 buys
Barry C. McCarthy2 buys
Since the insiders bought
- +18.5%Entry US$22.42 · Close at T+90 US$26.56
- +72.5%Entry US$15.84 · Close at T+365 US$27.32
Entry is the close on the day after publication, the first price a reader could act on. Prices in the listing currency. Past moves are not a forecast.
Analyst consensus: bullish or bearish?
Analysts rate Deluxe Corp Buy (bullish), based on 4 analysts. Average price target: US$32.25.
This score ranks the purchase within its own market. A position size is suggested only on the venues of the backtested strategy universe; elsewhere, signals stay on watch. Not investment advice.
Fundamental score
Ranked 3,861 of 24,161 companies
69.3
score / 100
Value83
Quality56
FCF yld16%
Earn yld7.7%
EV/EBITDA6.7x
ROE15%
Gross mgn53%
Net mgn3.8%
Debt/EBITDA3.9x
Pillars2/3
Transparent value + quality ranking, distinct from the insider signal.
Financial data
as of FY 2025FY ended December 2025 · cache
US$22.68
Analyst consensus
4 analystsBuy
US$31.00Target US$32.25(+42%)US$35.00
Income statement
RevenueUS$2.1B
Gross profitUS$1.1B53% margin
EBITDAUS$379M18% margin
Net incomeUS$82.1M4.8% margin
Valuation
PER (trailing)10.4x
PER (forward)5.6x
P/Book1.5x
Beta1.23
Balance sheet & cash
Market capUS$1B
Total debtUS$1.5B
Free Cash FlowUS$175.3M
Debt / Equity210%
Profitability & ownership
ROE15.0%
ROA6.8%
% insiders3.0%
% institutions93.8%
Last declaration on 16 September 2026
Declarations264 total
1,115 shares@ US$23.560.0023% mcap8.3% of flowCommon StockSEC:0000027996-26-000123:0
1,168 shares@ US$23.560.0024% mcap32.7% of flowCommon StockSEC:0000027996-26-000125:0
1,168 shares@ US$23.560.0024% mcap100.0% of flowCommon StockSEC:0000027996-26-000124:0
6,279 shares0Common StockSEC:0002047429-26-000012:0
1,205 sharesCommon StockSEC:0000027996-26-000104:0
1,205 sharesCommon StockSEC:0000027996-26-000106:0
1,168 sharesCommon StockSEC:0000027996-26-000102:0
4,163 shares0Common StockSEC:0000027996-26-000098:0
10,349 shares0Common StockSEC:0000027996-26-000091:0
10,349 shares0Common StockSEC:0001107092-26-000003:0
10,349 shares0Common StockSEC:0000027996-26-000089:0
10,349 shares0Common StockSEC:0001226012-26-000002:0
10,349 shares0Common StockSEC:0001390036-26-000002:0
10,349 shares0Common StockSEC:0001407607-26-000004:0
10,349 shares0Common StockSEC:0001861222-26-000002:0
10,349 shares0Common StockSEC:0002031039-26-000002:0
0@ €13.748Common StockSEC:0000027996-26-000083:0
1,036 shares@ US$26.5633.8% of flowCommon StockSEC:0000027996-26-000082:0
1,036 shares@ US$26.56100.0% of flowCommon StockSEC:0000027996-26-000081:0
5,132 shares0Common StockSEC:0000027996-26-000070:0
7,932 shares0Common StockSEC:0000027996-26-000069:0
1,866 shares0Common StockSEC:0000027996-26-000068:0
9,332 shares0Common StockSEC:0000027996-26-000067:0
51,325 shares0Common StockSEC:0000027996-26-000066:0
13,298 shares0Common StockSEC:0000027996-26-000063:0
25 of 264 declarations
About Deluxe Corp
Deluxe Corp (ticker: DLX) is a U.S.-listed company traded on the NYSE, with corporate headquarters in Minneapolis, Minnesota, United States. The company traces its roots to 1915, when W.R. Hotchkiss founded what became Deluxe, initially built around check printing and related business forms. Over more than a century, Deluxe has transformed from a traditional print-oriented vendor into a payments and data-focused business services company serving small and medium-sized businesses, financial institutions, and select large consumer brands, primarily across North America.
For investors, the key analytical point is that Deluxe today is much more than a legacy check printer. The company operates through four business segments and has been steadily shifting its mix toward higher-value, technology-enabled services. Its core offerings include merchant services for in-store, online, and mobile payments; treasury and receivables solutions; payroll and human resources-related services; and data-driven marketing, security, and other business support services. This broader platform allows Deluxe to serve clients across the payments lifecycle and to sell multiple solutions to the same customer base.
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From a competitive standpoint, Deluxe is best viewed as a specialized incumbent rather than a scale leader in any single category. Its competitive advantages come from long-standing client relationships, a recognizable brand in financial and business services, and the ability to bundle offerings across payments, data, and workflow automation. The company has been emphasizing a “One Deluxe” go-to-market strategy, using dedicated sales teams across business lines to increase cross-selling and better match solutions to customer needs. That approach is important because it helps offset the secular decline in its legacy Print segment.
Recent company disclosures indicate that Deluxe continued to reshape its portfolio in 2025. Management highlighted the company’s 110th anniversary and reiterated its strategic transition toward more scalable growth businesses. The firm also noted that its combined growth businesses increased their share of revenue, while Print remained under pressure. In addition, Deluxe has been pursuing business exits and simplification steps, including decisions to wind down or transition certain legacy or non-core activities. For investors, this means DLX remains a transformation story: it carries execution risk tied to legacy businesses, but it also offers exposure to a more modern mix of payments, data, and business services within the United States market.
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