DAMARTEX: directors' dealings · France · AMF

About DAMARTEX

Damartex is a French listed group focused on seniors and the broader silver economy, with a business model that sits at the crossroads of apparel, omnichannel retail and age-related services. The group was built around Damart, its flagship brand, which was launched in 1953 following a textile innovation: Thermolactyl. Damartex describes itself as a company born from this heritage brand and subsequently expanded through an ambitious external-growth strategy to create a diversified portfolio serving customers aged 55 and over across Europe. The group is organized into three core divisions: Fashion, Home & Lifestyle, and Healthcare. In Fashion, Damartex includes Damart, Afibel, Xandres and Maison du Jersey, with an offering built around comfort, functional design, quality fabrics and products adapted to the needs of mature consumers. In Home & Lifestyle, the portfolio includes 3Pagen, Coopers of Stortford, Vitrine Magique, Jours Heureux and Sedagyl, covering home goods, gifts, garden products, decoration, leisure and everyday comfort items. The Healthcare division adds home-care and medical support activities through brands such as Santéol and Médical Santé, broadening the group’s exposure beyond retail into health-related services. Damartex positions itself as a European leader in the silver economy, with a clear strategic focus on the 55+ segment. The group highlights product innovation, brand expertise and a strong omnichannel approach combining catalogues, e-commerce and physical stores. Its brands are present in several European markets: Damart operates in France, Belgium, the UK and Switzerland; 3Pagen is highly established in Germany and Austria while also serving France through Vitrine Magique; and Coopers of Stortford has a meaningful footprint in the UK. This geographic spread underlines Damartex’s European reach and its ability to tailor offerings to local customer preferences. Strategically, the group is executing its “DARE. ACT. IMPACT 2026” plan, which combines commercial transformation, innovation and sustainability objectives. Damartex’s latest communications emphasize a more connected, active and curious senior customer base, and the need to modernize the business model accordingly. The company also continues to focus on cost control and cash management in a tougher consumer environment; in the first half of fiscal 2023/2024, it reported revenue of €292.9 million, down 11.6% year on year, while maintaining disciplined operational management.