BigCommerce Holdings, Inc.: management transactions · United States · SEC (Form 4)

About BigCommerce Holdings, Inc.

BigCommerce Holdings, Inc. is a U.S.-based technology company listed on the Nasdaq market in the United States. The company has built a niche as an open SaaS ecommerce platform, serving B2C brands, retailers, manufacturers, distributors, and B2B merchants that want more flexibility than a closed, monolithic commerce stack. Founded in 2009 and headquartered in Austin, Texas, BigCommerce has positioned itself around composable architecture, open APIs, and a broad partner ecosystem that helps merchants connect payments, logistics, content, analytics, and marketing tools. The company’s product portfolio is centered on its core BigCommerce ecommerce platform, but it has expanded beyond storefront software. Feedonomics, its data feed management and optimization solution, helps customers distribute product data efficiently across marketplaces and channels. Makeswift, meanwhile, adds website and digital experience creation capabilities. Together, these assets allow BigCommerce to cover multiple layers of the digital commerce value chain: acquisition, merchandising, checkout, data orchestration, and customer experience personalization. Competitively, BigCommerce operates in a crowded market alongside Shopify, Adobe Commerce, Salesforce Commerce Cloud, and other enterprise commerce vendors. Its differentiation is typically framed around openness, configurability, and B2B capability rather than a fully closed ecosystem. BigCommerce’s geographic footprint is global through customers and partners, although its corporate base and main operating center remain in the United States. The company tends to emphasize mid-market and enterprise merchants, where complex catalogs, integrations, and workflow requirements make technical flexibility especially valuable. In 2025, the company also introduced Commerce.com, Inc. as its new parent brand, while keeping BigCommerce as the flagship platform, reflecting a broader strategic push toward an AI-enabled “agentic commerce” model. Recent highlights include partnerships and product initiatives tied to Google Cloud, Stripe, and PayPal, plus continued emphasis on B2B commerce and AI-driven shopping experiences. For investors, BigCommerce is best viewed as a software growth story tied to the secular expansion of digital commerce, but one that still faces heavy competition and must prove it can convert product innovation into sustainable revenue growth and improved profitability.