BEL: insider trades · France · AMF

About BEL

Bel is a leading French agrifood group with a historical focus on cheese and portioned dairy products. The company traces its origins back to 1865 in the Jura region, where Fromageries Bel was founded. Over successive generations, Bel evolved into a family-controlled international business and is now led by the fifth generation of the founding family. In 2024, the group took a major governance step by becoming a mission-led company, formally aligning profitability with a long-term commitment to healthier and more sustainable food for all. Bel’s core business is built around a portfolio of iconic consumer brands, including The Laughing Cow, Babybel, Kiri, Boursin, Leerdammer and Pom’Potes. The group serves multiple channels, from modern retail to foodservice and out-of-home consumption, with products designed to combine convenience, taste and nutritional relevance. Its commercial model is also increasingly diversified across three product areas: dairy, fruit and plant-based foods, reflecting a broader response to changing consumer preferences and dietary trends. From an industrial standpoint, Bel has a strong global footprint, with around 30 production sites across 15 countries, subsidiaries in 35 countries and products sold in 126 countries. This international manufacturing and commercial network supports local market responsiveness, supply-chain resilience and proximity to consumers. In 2024, the group invested more than €192 million in industrial infrastructure and digitalization, underscoring its commitment to capacity expansion, operational efficiency and modernized production systems. Bel also stands out for the strength of its brands and its sustained focus on innovation. Its Research, Innovation and Development center in Vendôme, France, received a €7.5 million investment in 2024 and remains central to product development, recipe adaptation and nutritional improvement. Financially, the group reported consolidated 2024 sales of €3.74 billion, up 3.4% organically, confirming its position as a major global player in portioned cheese and branded snacking. Overall, Bel combines a heritage brand platform, a wide geographic reach and a growing sustainability agenda, making it one of France’s most distinctive listed agrifood names.