SG The Swatch Group AG Stock: price and management transactions · Switzerland · SIX SERFollow the The Swatch Group AG stock price and the full management transaction log of the company, a publicly traded company based in Switzerland. Shares are quoted on the CH market, under the supervision of SIX SER. Operating in the Luxury & Fashion sector, The Swatch Group AG has recorded 35 reports. The latest transaction was disclosed on 3 August 2026 (Sale). Every trade is accessible without an account.
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Last declaration on 3 August 2026
All Executives35 Thresholds0 Prospectus0 Other0
Declarations 35 total
● Anonymous (an executive member of the board of directors / member of senior management)
an executive member of the board of directors / member of senior management · Executives · 3 Aug 2026 (filed)
3,000 shares @ CHF 36.01 21.5% of flow SIX:https://www.ser-ag.com/en/resources/notifications-market-participants/management-transactions.html#/transaction-details/T1Q8300014
● Anonymous (an executive member of the board of directors / member of senior management)
an executive member of the board of directors / member of senior management · Executives · 4 Jun 2026 (filed)
3,000 shares @ CHF 41.24 31.9% of flow SIX:https://www.ser-ag.com/en/resources/notifications-market-participants/management-transactions.html#/transaction-details/T1Q6400022
● Anonymous (an executive member of the board of directors / member of senior management)
an executive member of the board of directors / member of senior management · Executives · 7 May 2026 (filed)
2,500 shares @ CHF 40.00 37.9% of flow SIX:https://www.ser-ag.com/en/resources/notifications-market-participants/management-transactions.html#/transaction-details/T1Q5700026
● Anonymous (an executive member of the board of directors / member of senior management)
an executive member of the board of directors / member of senior management · Executives · 7 May 2026 (filed)
4,000 shares @ CHF 40.95 62.1% of flow SIX:https://www.ser-ag.com/en/resources/notifications-market-participants/management-transactions.html#/transaction-details/T1Q5700042
● Anonymous (Executive member of the board of directors / member of senior management)
Executive member of the board of directors / member of senior management · Executives · 7 May 2026
2,500 shares @ CHF 40.00 0.1% of flow ISIN ISIN CH0012255144SIX:T1Q5700026 ● Anonymous (Executive member of the board of directors / member of senior management)
Executive member of the board of directors / member of senior management · Executives · 7 May 2026
4,000 shares @ CHF 40.9482 0.2% of flow ISIN ISIN CH0012255144SIX:T1Q5700042 ● Anonymous (Executive member of the board of directors / member of senior management)
Executive member of the board of directors / member of senior management · Executives · 26 Feb 2026
3,000 shares @ CHF 39.7288 0.1% of flow ISIN ISIN CH0012255144SIX:T1Q2Q00082 ● Anonymous (Executive member of the board of directors / member of senior management)
Executive member of the board of directors / member of senior management · Executives · 4 Dec 2025
2,900 shares @ CHF 33.6835 0.1% of flow ISIN ISIN CH0012255144SIX:T1PC400064 ● Anonymous (Executive member of the board of directors / member of senior management)
Executive member of the board of directors / member of senior management · Executives · 12 Nov 2025
968 shares @ CHF 35.786 0.0% of flow ISIN ISIN CH0012255144SIX:T1PBC00020 ● Anonymous (Executive member of the board of directors / member of senior management)
Executive member of the board of directors / member of senior management · Executives · 23 Oct 2025
2,500 shares @ CHF 35.5234 0.1% of flow ISIN ISIN CH0012255144SIX:T1PAN00094 ● Anonymous (Executive member of the board of directors / member of senior management)
Executive member of the board of directors / member of senior management · Executives · 15 Oct 2025
5,000 shares @ CHF 35.00 0.2% of flow ISIN ISIN CH0012255144SIX:T1PAF00025 ● Anonymous (Executive member of the board of directors / member of senior management)
Executive member of the board of directors / member of senior management · Executives · 8 Oct 2025
5,000 shares @ CHF 32.00 0.2% of flow ISIN ISIN CH0012255144SIX:T1PA800026 ● Anonymous (Executive member of the board of directors / member of senior management)
Executive member of the board of directors / member of senior management · Executives · 7 Oct 2025
5,000 shares @ CHF 31.00 0.2% of flow ISIN ISIN CH0012255144SIX:T1PA700036 ● Anonymous (Executive member of the board of directors / member of senior management)
Executive member of the board of directors / member of senior management · Executives · 6 Oct 2025
5,000 shares @ CHF 30.50 0.2% of flow ISIN ISIN CH0012255144SIX:T1PA600012 ● Anonymous (Executive member of the board of directors / member of senior management)
Executive member of the board of directors / member of senior management · Executives · 15 Sept 2025
3,000 shares @ CHF 30.7342 0.1% of flow ISIN ISIN CH0012255144SIX:T1P9F00016 ● Anonymous (Executive member of the board of directors / member of senior management)
Executive member of the board of directors / member of senior management · Executives · 14 May 2025
192,706 shares @ CHF 149.80 33.5% of flow ISIN ISIN CH0012255151SIX:T1P5E000D4 ● Anonymous (Executive member of the board of directors / member of senior management)
Executive member of the board of directors / member of senior management · Executives · 7 Apr 2025
211,000 shares @ CHF 25.4637 6.3% of flow ISIN ISIN CH0012255144SIX:T1P4700086 ● Anonymous (Executive member of the board of directors / member of senior management)
Executive member of the board of directors / member of senior management · Executives · 4 Apr 2025
169,889 shares @ CHF 26.1894 5.1% of flow ISIN ISIN CH0012255144SIX:T1P44000H1 ● Anonymous (Executive member of the board of directors / member of senior management)
Executive member of the board of directors / member of senior management · Executives · 26 Feb 2025
3,250 shares @ CHF 34.8231 0.1% of flow ISIN ISIN CH0012255144SIX:T1P2Q00026 ● Anonymous (Executive member of the board of directors / member of senior management)
Executive member of the board of directors / member of senior management · Executives · 11 Nov 2024
800 shares @ CHF 32.05 0.0% of flow ISIN ISIN CH0012255144SIX:T1OBB00025 ● Anonymous (Non-executive member of the board of directors)
Non-executive member of the board of directors · Executives · 21 Oct 2024
17,737 shares @ CHF 171.85 100.0% of flow ISIN ISIN CH0012255151SIX:T1OAL00018 ● Anonymous (Executive member of the board of directors / member of senior management)
Executive member of the board of directors / member of senior management · Executives · 4 Oct 2024
80,371 shares @ CHF 178.30 16.7% of flow ISIN ISIN CH0012255151SIX:T1OA400018 ● Anonymous (Executive member of the board of directors / member of senior management)
Executive member of the board of directors / member of senior management · Executives · 20 Sept 2024
645 shares @ CHF 29.6622 0.0% of flow ISIN ISIN CH0012255144SIX:T1O9K000B9 ● Anonymous (Executive member of the board of directors / member of senior management)
Executive member of the board of directors / member of senior management · Executives · 18 Sept 2024
328 shares @ CHF 30.2012 0.0% of flow ISIN ISIN CH0012255144SIX:T1O9I00086 ● Anonymous (Executive member of the board of directors / member of senior management)
Executive member of the board of directors / member of senior management · Executives · 9 Sept 2024
1,100 shares @ CHF 31.2597 0.0% of flow ISIN ISIN CH0012255144SIX:T1O9900098 25 of 35 declarations
Load more (10 remaining) 关于 The Swatch Group AG The Swatch Group AG 是一家在瑞士 SIX Swiss Exchange (SMI/SPI) 上市的瑞士旗舰制表公司。该集团的现代起源可追溯到 1983 年,当时在石英危机中,瑞士两大制表业集团 ASUAG 和 SSIH 合并。其总部位于比尔/比恩,这突显了其在瑞士制表业核心地带深厚的工业根基。如今,Swatch Group 是一个高度整合的钟表和珠宝集团,涵盖制造、零部件生产、组装、品牌推广和分销,业务遍及全球。([swatchgroup.com](https://www.swatchgroup.com/sites/default/files/annual_report/annual_report_corporate_governance_en.pdf?t=1683781524&utm_source=openai))
该公司旗下拥有 16 个品牌,涵盖所有市场和价格细分领域,从大众市场到奢侈品和高级制表。知名品牌包括 Swatch、Omega、Longines、Tissot、Rado、Hamilton、Mido、Certina、Blancpain、Breguet、Harry Winston、Glashütte Original、Jaquet Droz 和 Flik Flak。这种广度使该集团能够接触到多个消费阶层,并有助于平衡销量驱动型业务与高端和奢侈品需求。它还有助于品牌多元化,并减少对单一品牌的依赖。Swatch Group 的工业基础仍然是关键的战略资产,使其能够控制关键的制表零部件并加强其垂直整合。([marketscreener.com](https://www.marketscreener.com/quote/stock/SWATCH-GROUP-9364976/news/Swatch-Annual-Report-2024-Complete-versionDownload-PDF-32-15-MB-49369542/?utm_source=openai))
从竞争角度来看,Swatch Group 仍然是瑞士制表业的全球领导者之一,在机械表、高端腕表和奢侈腕表领域拥有强大的市场地位。其垂直整合模式是一种结构性优势,但这也意味着业绩对需求周期、外汇波动和分销库存调整敏感。Omega 是核心利润和品牌支柱,而 Swatch 品牌则提供规模、可及性和产品创新。该集团还受益于广泛的国际零售和批发业务以及庞大的售后服务和钟表相关生态系统。([swatchgroup.com](https://www.swatchgroup.com/sites/default/files/annual_report/annual_report_corporate_governance_en.pdf?t=1683781524&utm_source=openai))
从地域上看,Swatch Group 业务遍布全球,在欧洲、亚洲和北美市场均有重要敞口。近期披露的信息表明,2025 年末销售轨迹有所改善:该公司报告净销售额为 CHF 6.28 billion,指出下半年业绩强劲,第四季度加速增长,并表示预计 2026 年将实现大幅增长。2026 年 4 月,该公司还发布了 2025 年年度报告和可持续发展报告,强调其持续关注 ESG 透明度和财务纪律。对于投资者而言,Swatch Group 是一家瑞士工业奢侈品公司,拥有强大的品牌组合、高度垂直整合以及与全球手表需求相关的周期性敏感性。([swatchgroup.com](https://www.swatchgroup.com/en/services/archive/2026/key-figures-2025?utm_source=openai))