Marie-Laetitia DUCHENE-BAIJOT

About Marie-Laetitia DUCHENE-BAIJOT

Marie-Laëtitia Duchêne-Baijot is a French business executive and board member whose public profile is most closely associated with LANSON-BCC, the listed Champagne group. Her most notable current or recent role is that of director of LANSON-BCC, where she joined the board in 2022 and later had her mandate renewed within the company’s governance framework. In the group’s 2024 universal registration document, she was still listed as a board member as of 31 December 2024, before the 2025 annual meeting proposed her replacement by Aliénor Seguineau de Préval. Her background combines legal training with marketing expertise, giving her a profile that is both strategic and operational. She holds a Bachelor in Law from the Faculté Libre de droit in Lille and a Master’s degree in Marketing from KEDGE Business School in Marseille. This combination has supported a career built around brand development, distribution, and communications in international environments. Before joining LANSON-BCC, she served as EMEA Marketing Distribution Manager at Hitachi Data Systems in London from 2014 to 2016. She then worked as Channel Marketing Manager at Sage in Paris for several months in 2018, before joining Red Hat in Paris later that year as Marketing and Communications Manager. At LANSON-BCC, her contribution is best understood through the lens of corporate governance and brand strategy. The group is a listed Champagne house with a portfolio of premium brands, and her experience in international marketing, channel management, and corporate communications is particularly relevant to that business model. Her presence on the board reflects the importance of combining family ownership, independent governance standards, and commercial expertise in a sector where brand equity, export development, and premium positioning are decisive. Public filings also indicate that she resides in Neuilly-sur-Seine.