Great Hill Investors LLC

Great Hill Investors LLC has filed trades across 2 companies (mainly through SEC (Form 4)), most often in Spark Networks Inc and Vitacost.com, Inc. Over a trading history stretching from 13 June 2006 to 15 August 2014, the count stands at 20 filings.

In open-market terms, that means 2 purchases worth €13.5M on one side and 12 sales worth €36.9M on the other. The net balance comes to €23.5M on the selling side. A purchase on the market is a deliberate choice to commit personal money, which is why it draws more attention than a grant.

The latest filing, published on 19 August 2014, reports a transaction of €13.1M in Vitacost.com, Inc. The clock since the last published purchase (14 June 2006) now reads 7,436 days. Filings reach the SEC (Form 4) feed a median of 2 days after the trade. Section 16 rules allow two business days to file each Form 4. Sales are harder to read than purchases, since they often meet personal needs such as tax or diversification. Source: insider filings from SEC (Form 4). Past trades are no guide to future returns.