Frédéric BEDIN

About Frédéric BEDIN

Frédéric Bedin is a leading French executive in the communication, events, and public relations industries. He co-founded the company with Benoît Désveaux and two other partners in 1986, when he launched an agency called Délires while studying finance and cultural management at Paris-Dauphine University. That entrepreneurial start, driven by the desire to build something different in a still-emerging market, became the foundation of a career spanning more than four decades in value creation through content, experiences, and relational capital. In 1993, a key merger with Promo 2000, led by Lionel Chouchan, gave birth to Public Système, a decisive milestone in the group’s development. Over time, the business expanded and evolved into HOPSCOTCH Groupe, now recognized as a French benchmark in integrated communication, combining public relations, events, digital, influence, and marketing services. Today, Frédéric Bedin serves as Managing Director and Chair of the Management Board of HOPSCOTCH Groupe. His mandate has been renewed and currently runs through 2028. He leads an international organization with operations across multiple continents, rooted in France but also present in Asia, Africa, and other strategic markets. His leadership style is associated with entrepreneurship, creativity, and a strong business orientation, along with a keen interest in new technologies and emerging communications models. He also remains directly involved with clients, especially on strategy, innovation, and brand transformation matters. Within the group, Bedin has supported the gradual integration of complementary disciplines, helping HOPSCOTCH position itself as a full-service communication platform spanning events, PR, digital, and influence. He has also played an important role in the international expansion of the group and in its adaptation to market shifts, notably in brand content, hybrid experiences, and CSR-led approaches. His expertise is widely recognized in the communications ecosystem, where he was named Communication Entrepreneur of the Year in 2022. His career reflects a distinctive ability to combine strategic vision, organic growth, and the long-term building of an independent leading company.