Chétrite Evelyne

About Chétrite Evelyne

Evelyne Chétrite is a French entrepreneur and fashion designer best known as the founder of Sandro, one of the signature brands within the SMCP group. SMCP’s corporate governance materials identify her as the founder of Sandro, the brand’s artistic director, and a member of SMCP’s Board of Directors. The company also presents SMCP’s origins as being rooted in the vision of three women founders, including Evelyne Chétrite, alongside Judith Milgrom and Claudie Pierlot, before the group evolved into an international accessible-luxury platform. Her career combines creative leadership, brand building, and a strong understanding of listed-company governance. SMCP states that she studied law at Université Paris 1 Panthéon-Sorbonne, and her long-standing contribution to fashion dates back to the launch of Sandro in Paris in 1984. Over time, she established a distinctive brand identity centered on modern Parisian elegance, a masculine-feminine tension, and a refined, contemporary approach to ready-to-wear. Sandro itself highlights her vision of femininity as the foundation of the brand’s design language. Within SMCP, Evelyne Chétrite plays a distinctive role as one of the historical creators of the group’s entrepreneurial DNA while also contributing to corporate governance through the Board of Directors. Her influence extends beyond product design, because she represents one of the foundational figures behind a business that grew from individual Parisian ateliers into a global fashion group. SMCP emphasizes that its brands embody Parisian elegance and aim to deliver accessible luxury to customers across many countries. Her main achievement is the creation of a highly desirable brand with a consistent creative signature, international scalability, and lasting commercial relevance. In practical terms, Evelyne Chétrite is associated with Sandro’s aesthetic continuity, the strengthening of the brand’s identity, and the transmission of creative leadership that has become strategically important to SMCP’s long-term positioning.