YouGov plc Stock: price and insider trades · United Kingdom
No insider purchase over the last 90 days. The latest, by Ian Griffiths, was filed 24 Mar 2026.
YouGov plc: what insiders have been doing
YouGov plc, classified in the Industrials sector, is a listed company based in London, United Kingdom, founded in 2000. Its insiders report their share dealings to RNS (LSE). In the past year (8 November 2025 to 8 November 2026), 6 filings came from 6 insiders.
No insider sold shares on the market over the period. Instead, the filings list 6 purchases totalling €237k, made by 6 insiders. The totals do not cover 1 filing with an undisclosed amount. A purchase on the market is a deliberate choice to commit personal money, which is why it draws more attention than a grant. On the buying side, the filings list 4 board members, 1 senior executive and 1 chief executive among the declarants. At €118k, the purchase published on 24 March 2026 by Stephan Shakespeare is the largest of the period.
Across the 835 companies tracked on its exchange, the median is 6 filings; at 6 filings, this issuer sits right on that mark. Over the whole record (from 2013), the tally stands at 46 purchases and 38 sales.
In all, 3 purchases were made within 30 days of a purchase by another insider of the company. When several insiders buy within a few weeks of each other, analysts speak of a cluster purchase. The clock since the last published purchase (24 March 2026) now reads 228 days. The median gap between a trade and its publication by RNS (LSE) is 1 day. Under the UK Market Abuse Regulation, managers have three business days to notify their trades.
Other companies in the same sector with recent insider buying flagged by our signals: Auroora Yhtiöt Oyj and MBB SE. This summary is built from RNS (LSE) disclosures alone and does not predict where the share price will go.
Who traded when
BuySaleSince the insiders bought
- +12.4%Entry £1.66 · Close at T+90 £1.87
- +12.4%Entry £1.66 · Close at T+90 £1.87
- -3.2%Entry £2.04 · Close at T+90 £1.97
Entry is the close on the day after publication, the first price a reader could act on. Prices in the listing currency. Past moves are not a forecast.
Analyst consensus: bullish or bearish?
Analysts rate YouGov plc Strong Buy (bullish), based on 7 analysts. Average price target: £3.87.
This score ranks the purchase within its own market. A position size is suggested only on the venues of the backtested strategy universe; elsewhere, signals stay on watch. Not investment advice.
Transparent value + quality ranking, distinct from the insider signal.
Financial data
as of FY 2024FY ended July 2024 · cache
- 30,784 shares@ £1.5649.2% of flowLondon Stock Exchange [XLON]ISIN GB00B1VQ6H25RNS:c39f1706-9120-4697-b77f-7d79fc8e111e-0Canonical exit: 22 Jun 2026 (T+90)
- 65,616 shares@ £1.5525.3% of flowLondon Stock Exchange [XLON]ISIN GB00B1VQ6H25RNS:c39f1706-9120-4697-b77f-7d79fc8e111e-1Canonical exit: 22 Jun 2026 (T+90)
- 16,586 shares@ £2.11100.0% of flowLondon Stock Exchange [XLON]ISIN GB00B1VQ6H25RNS:9916d5f0-d0f5-4de0-8c40-d1aaa62ae2e0-0Canonical exit: 12 May 2026 (T+90)
- 0London Stock Exchange [XLON]ISIN GB00B1VQ6H25RNS:9916d5f0-d0f5-4de0-8c40-d1aaa62ae2e0-1Canonical exit: 11 May 2026 (T+90)
- 9,500 shares@ £2.12100.0% of flowLondon Stock Exchange [XLON]ISIN GB00B1VQ6H25RNS:d580dd61-b31b-49ad-a4b4-9799403ae42eCanonical exit: 11 May 2026 (T+90)
- 31 shares@ £2.550.0% of flowLondon Stock Exchange [XLON]ISIN GB00B1VQ6H25RNS:d940ebcf-57cc-466d-b455-6f62b6d373f8Canonical exit: 15 Mar 2026 (T+90)
- 19,216 shares@ £2.6050.8% of flowLondon Stock Exchange [XLON]ISIN GB00B1VQ6H25RNS:5862801Canonical exit: 12 Jan 2026 (T+90)
- 86,715 shares@ £3.46274.7% of flowLondon Stock Exchange [XLON]ISIN GB00B1VQ6H25RNS:5800077-0Canonical exit: 26 Nov 2025 (T+90)
- 76,486 shares@ £3.40533.3% of flowLondon Stock Exchange [XLON]ISIN GB00B1VQ6H25RNS:5800077-2
- 76,486 sharesLondon Stock Exchange [XLON]ISIN GB00B1VQ6H25RNS:5800077-1Canonical exit: 25 Nov 2025 (T+90)
- 1,800,648 sharesLondon Stock Exchange [XLON]ISIN GB00B1VQ6H25RNS:5722205
- 97,803 shares@ £5.2566.7% of flowLondon Stock Exchange [XLON]ISIN GB00B1VQ6H25RNS:5321971-3
- 28,582 shares@ £5.25100.0% of flowLondon Stock Exchange [XLON]ISIN GB00B1VQ6H25RNS:5321971-1
- 97,803 sharesLondon Stock Exchange [XLON]ISIN GB00B1VQ6H25RNS:5321971-2Canonical exit: 20 Nov 2024 (T+90)
- 28,582 sharesLondon Stock Exchange [XLON]ISIN GB00B1VQ6H25RNS:5321971-0Canonical exit: 20 Nov 2024 (T+90)
- 0London Stock Exchange [XLON]ISIN GB00B1VQ6H25RNS:5058378-0Canonical exit: 5 May 2024 (T+90)
- 0London Stock Exchange [XLON]ISIN GB00B1VQ6H25RNS:5058378-1
- 143,262 sharesLondon Stock Exchange (XLON)ISIN GB00B1VQ6H25RNS:4963455
- 25,000 shares@ £8.6535.1% of flowLondon Stock Exchange [XLON]ISIN GB00B1VQ6H25FCA-NSM:4434545
- 200,000 shares@ £12.7530.7% of flowLondon Stock Exchange [XLON]ISIN GB00B1VQ6H25FCA-NSM:4344331
- 15,326 sharesLondon Stock Exchange [XLON]ISIN GB00B1VQ6H25FCA-NSM:4338408-0Canonical exit: 11 Jul 2022 (T+90)
- 15,326 shares@ £12.7617.9% of flowLondon Stock Exchange [XLON]ISIN GB00B1VQ6H25FCA-NSM:4338408-1
- 30,000 sharesLondon Stock Exchange [XLON]ISIN GB00B1VQ6H25FCA-NSM:4153398
- 24 shares@ £10.650.0% of flowLondon Stock Exchange [XLON]ISIN GB00B1VQ6H25FCA-NSM:3844348Canonical exit: 12 Apr 2021 (T+90)
- 38,500 sharesLondon Stock Exchange [XLON]ISIN GB00B1VQ6H25FCA-NSM:3842839-1
25 of 101 declarations
About YouGov plc
YouGov plc is a UK-based data and research company that specializes in opinion polling and market research. It provides insights into consumer behaviors and attitudes across various sectors.
Recent ranked signals in the same sector
Purchases our model currently ranks for the recommendations list.
All recommendations
