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No insider purchase over the last 90 days. The latest, by Creed Greg, was filed 04 Mar 2026.
Whirlpool Corp /DE/: what insiders have been doing
This page follows insider dealings at Whirlpool Corp /DE/ as filed with SEC (Form 4), a company from the Retail sector. Between 23 October 2025 and 23 October 2026, 17 insiders published 54 filings.
Only purchases show up on the open market, 1 purchase in all worth €170k, filed by 1 insider. A purchase on the market is a deliberate choice to commit personal money, which is why it draws more attention than a grant. Creed Greg filed the largest purchase, €170k, on 4 March 2026. On the buying side, the filings list 1 senior executive among the declarants.
The last purchase on record was published on 4 March 2026, which is 233 days ago. The median gap between a trade and its publication by SEC (Form 4) is 2 days. US insiders must file a Form 4 within two business days of a trade.
Compared with its exchange (2,023 companies, median 41 filings), a count of 54 filings is above the norm. Looking back to 2016, when coverage begins, insiders filed 9 purchases and 106 sales. In its latest annual report filed with the SEC (10-K, fiscal year ended 31 December 2025), the company reported revenue of 15.52 bn USD and net income of 318.0 m USD, with a dividend of 5.30 USD per share.
Elsewhere in the same sector, our signals recently picked up insider purchases at Rusta AB (publ) and Puuilo Oyj. Every figure here comes from the filings published by SEC (Form 4) and describes the past, not future prices; it is not investment advice.
Insider Decl.
871
Thresholds
n/a
Buy Volume
€1M
9 ops. · all time
Sell Volume
€126M
106 ops. · all time
Who traded when
BuySaleGreg Creed1 buy
Marc R. Bitzer1 sale
Since the insiders bought
- -22.5%Entry US$45.80 · Close at T+90 US$35.51
- +122.1%Entry US$97.37 · Close at T+365 US$216.28
- +16.5%Entry US$127.90 · Close at T+365 US$149.01
Entry is the close on the day after publication, the first price a reader could act on. Prices in the listing currency. Past moves are not a forecast.
Analyst consensus: bullish or bearish?
Analysts rate Whirlpool Corp /DE/ Hold (neutral), based on 12 analysts. Average price target: US$45.67.
This score ranks the purchase within its own market. A position size is suggested only on the venues of the backtested strategy universe; elsewhere, signals stay on watch. Not investment advice.
Fundamental score
Ranked 12,030 of 26,246 companies
53.6
score / 100
Value78
Quality29
FCF yld4.7%
Earn yld18%
EV/EBITDA7.5x
ROE5.9%
Gross mgn15%
Net mgn2.0%
Debt/EBITDA6.0x
Pillars2/3
Transparent value + quality ranking, distinct from the insider signal.
Financial data
as of FY 2025FY ended December 2025 · cache
US$26.53
Analyst consensus
12 analystsHold
US$22.00Target US$45.67(+72%)US$137.00
Income statement
RevenueUS$15.5B
Gross profitUS$2.4B15% margin
EBITDAUS$1.2B8% margin
Net incomeUS$318M1.3% margin
Valuation
PER (trailing)8.7x
PER (forward)9.2x
P/Book0.4x
Beta1.18
Balance sheet & cash
Market capUS$1.7B
Total debtUS$7.2B
Free Cash FlowUS$81M
Debt / Equity205%
Profitability & ownership
ROE5.9%
ROA1.5%
% insiders0.7%
% institutions103.7%
Last declaration on 19 August 2026
Declarations871 total
40,000 shares0Common StockSEC:0001348568-26-000008:0
40,000 shares0Common StockSEC:0001348568-26-000008:1
6,667 shares0Common StockSEC:0002022430-26-000006:0
1,906.763 shares@ US$38.07100.0% of flowCommon StockSEC:0002022430-26-000006:1
1,000 shares0Common StockSEC:0002096896-26-000007:0
5,000 shares0Common StockSEC:0001973570-26-000006:0
1,750 shares0Common StockSEC:0001972404-26-000006:0
286.001 shares@ US$38.07100.0% of flowCommon StockSEC:0002096896-26-000007:1
509.251 shares@ US$38.074.6% of flowCommon StockSEC:0001972404-26-000006:1
1,430.001 shares@ US$38.07100.0% of flowCommon StockSEC:0001973570-26-000006:1
2,811 shares0Common StockSEC:0000106640-26-000020:0
2,811 shares0Common StockSEC:0000106640-26-000021:0
2,811 shares0Common StockSEC:0001526803-26-000002:0
2,811 shares0Common StockSEC:0000106640-26-000025:0
2,811 shares0Common StockSEC:0001203523-26-000003:0
2,811 shares0Common StockSEC:0001288449-26-000002:0
2,811 shares0Common StockSEC:0001440622-26-000002:0
2,811 shares0Common StockSEC:0000106640-26-000023:0
2,811 shares0Common StockSEC:0001987197-26-000002:0
3,110 shares0Common StockSEC:0001348568-26-000006:1
3,305 shares@ US$60.16100.0% of flowCommon StockSEC:0001346254-26-000003:0
Canonical exit: 1 Jun 2026 (T+90)
3,110 shares0Common StockSEC:0001348568-26-000006:0
273 shares0Common StockSEC:0002096896-26-000005:2
434 shares0Common StockSEC:0002096896-26-000005:4
285 shares0Common StockSEC:0002022430-26-000004:2
25 of 871 declarations
About Whirlpool Corp /DE/
WHIRLPOOL CORP is an American company that specializes in manufacturing household appliances. It is listed on NASDAQ under the ticker WHR.
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