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The Swatch Group AG Stock: price and directors' dealings · Switzerland · SIX SER
Track the The Swatch Group AG stock price and the full insider trade history of the company, a publicly traded company based in Switzerland. Shares trade on CH CH, under the authority of SIX SER. Operating in the Luxury & Fashion sector, The Swatch Group AG has published 34 public disclosures. The latest transaction was reported on 4 June 2026 (Sale). Among the most active insiders: Anonymous (Executive member of the board of directors / member of senior management). Every trade is accessible without an account.
34
Insider Decl.
0
Thresholds
€92m
8 ops.
Buy Volume
€3m
26 ops.
Sell Volume
26Σ signal
Informational score on this market. Our backtest validates the signal only on 8 EU venues; elsewhere (notably US markets) insider buys historically invert or do not hold. Not a recommendation.
Sigma AI Analysis
Fundamental view, insider signal, bull and bear case, synthesis.
AI-generated analysis. Opinion, not investment advice. Not backtested. Built from public filings and financials. No price target, no buy or sell recommendation.
Last declaration on 4 June 2026
Declarations34 total
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Anonymous (an executive member of the board of directors / member of senior management)
an executive member of the board of directors / member of senior managementExecutives(filed)
3,000 shares@ CHF 41.2431.9% of flowSIX:https://www.ser-ag.com/en/resources/notifications-market-participants/management-transactions.html#/transaction-details/T1Q6400022
●
Anonymous (an executive member of the board of directors / member of senior management)
an executive member of the board of directors / member of senior managementExecutives(filed)
2,500 shares@ CHF 40.0037.9% of flowSIX:https://www.ser-ag.com/en/resources/notifications-market-participants/management-transactions.html#/transaction-details/T1Q5700026
●
Anonymous (an executive member of the board of directors / member of senior management)
an executive member of the board of directors / member of senior managementExecutives(filed)
4,000 shares@ CHF 40.9562.1% of flowSIX:https://www.ser-ag.com/en/resources/notifications-market-participants/management-transactions.html#/transaction-details/T1Q5700042
●
Anonymous (Executive member of the board of directors / member of senior management)
Executive member of the board of directors / member of senior managementExecutives
4,000 shares@ CHF 40.94820.2% of flowSIX:T1Q5700042
●
Anonymous (Executive member of the board of directors / member of senior management)
Executive member of the board of directors / member of senior managementExecutives
2,500 shares@ CHF 40.000.1% of flowSIX:T1Q5700026
●
Anonymous (Executive member of the board of directors / member of senior management)
Executive member of the board of directors / member of senior managementExecutives
3,000 shares@ CHF 39.72880.1% of flowSIX:T1Q2Q00082
●
Anonymous (Executive member of the board of directors / member of senior management)
Executive member of the board of directors / member of senior managementExecutives
2,900 shares@ CHF 33.68350.1% of flowSIX:T1PC400064
●
Anonymous (Executive member of the board of directors / member of senior management)
Executive member of the board of directors / member of senior managementExecutives
968 shares@ CHF 35.7860.0% of flowSIX:T1PBC00020
●
Anonymous (Executive member of the board of directors / member of senior management)
Executive member of the board of directors / member of senior managementExecutives
2,500 shares@ CHF 35.52340.1% of flowSIX:T1PAN00094
●
Anonymous (Executive member of the board of directors / member of senior management)
Executive member of the board of directors / member of senior managementExecutives
5,000 shares@ CHF 35.000.2% of flowSIX:T1PAF00025
●
Anonymous (Executive member of the board of directors / member of senior management)
Executive member of the board of directors / member of senior managementExecutives
5,000 shares@ CHF 32.000.2% of flowSIX:T1PA800026
●
Anonymous (Executive member of the board of directors / member of senior management)
Executive member of the board of directors / member of senior managementExecutives
5,000 shares@ CHF 31.000.2% of flowSIX:T1PA700036
●
Anonymous (Executive member of the board of directors / member of senior management)
Executive member of the board of directors / member of senior managementExecutives
5,000 shares@ CHF 30.500.2% of flowSIX:T1PA600012
●
Anonymous (Executive member of the board of directors / member of senior management)
Executive member of the board of directors / member of senior managementExecutives
3,000 shares@ CHF 30.73420.1% of flowSIX:T1P9F00016
●
Anonymous (Executive member of the board of directors / member of senior management)
Executive member of the board of directors / member of senior managementExecutives
192,706 shares@ CHF 149.8033.5% of flowSIX:T1P5E000D4
Ideal exit: 8 Feb 2026 (T+270)
●
Anonymous (Executive member of the board of directors / member of senior management)
Executive member of the board of directors / member of senior managementExecutives
211,000 shares@ CHF 25.46376.3% of flowSIX:T1P4700086
Ideal exit: 2 Jan 2026 (T+270)
●
Anonymous (Executive member of the board of directors / member of senior management)
Executive member of the board of directors / member of senior managementExecutives
169,889 shares@ CHF 26.18945.1% of flowSIX:T1P44000H1
Ideal exit: 30 Dec 2025 (T+270)
●
Anonymous (Executive member of the board of directors / member of senior management)
Executive member of the board of directors / member of senior managementExecutives
3,250 shares@ CHF 34.82310.1% of flowSIX:T1P2Q00026
●
Anonymous (Executive member of the board of directors / member of senior management)
Executive member of the board of directors / member of senior managementExecutives
800 shares@ CHF 32.050.0% of flowSIX:T1OBB00025
●
Anonymous (Non-executive member of the board of directors)
Non-executive member of the board of directorsExecutives
17,737 shares@ CHF 171.85100.0% of flowSIX:T1OAL00018
Ideal exit: 18 Jul 2025 (T+270)
●
Anonymous (Executive member of the board of directors / member of senior management)
Executive member of the board of directors / member of senior managementExecutives
80,371 shares@ CHF 178.3016.7% of flowSIX:T1OA400018
Ideal exit: 1 Jul 2025 (T+270)
●
Anonymous (Executive member of the board of directors / member of senior management)
Executive member of the board of directors / member of senior managementExecutives
645 shares@ CHF 29.66220.0% of flowSIX:T1O9K000B9
●
Anonymous (Executive member of the board of directors / member of senior management)
Executive member of the board of directors / member of senior managementExecutives
328 shares@ CHF 30.20120.0% of flowSIX:T1O9I00086
●
Anonymous (Executive member of the board of directors / member of senior management)
Executive member of the board of directors / member of senior managementExecutives
1,100 shares@ CHF 31.25970.0% of flowSIX:T1O9900098
●
Anonymous (Executive member of the board of directors / member of senior management)
Executive member of the board of directors / member of senior managementExecutives
321,033 shares@ CHF 34.004912.2% of flowSIX:T1O7G00050
Ideal exit: 12 Apr 2025 (T+270)
25 of 34 declarations
About The Swatch Group AG
The Swatch Group AG is a flagship Swiss watchmaking company listed on SIX Swiss Exchange (SMI/SPI) in Switzerland. The group traces its modern origins to 1983, when two major Swiss watch industry groups, ASUAG and SSIH, were brought together amid the quartz crisis. Its headquarters are in Biel/Bienne, underscoring its deep industrial roots in Switzerland’s watchmaking heartland. Today, Swatch Group is a highly integrated watch and jewelry group, spanning manufacturing, component production, assembly, branding and distribution, with a global commercial footprint. ([swatchgroup.com](https://www.swatchgroup.com/sites/default/files/annual_report/annual_report_corporate_governance_en.pdf?t=1683781524&utm_source=openai)) The company’s portfolio comprises 16 brands across all market and price segments, from mass-market to luxury and haute horlogerie. Well-known names include Swatch, Omega, Longines, Tissot, Rado, Hamilton, Mido, Certina, Blancpain, Breguet, Harry Winston, Glashütte Original, Jaquet Droz and Flik Flak. This breadth gives the group exposure to multiple consumer tiers and helps balance volume-driven business with premium and luxury demand. It also supports brand diversification and reduces reliance on any single label. Swatch Group’s industrial base remains a key strategic asset, giving it control over key watchmaking components and strengthening its vertical integration. ([marketscreener.com](https://www.marketscreener.com/quote/stock/SWATCH-GROUP-9364976/news/Swatch-Annual-Report-2024-Complete-versionDownload-PDF-32-15-MB-49369542/?utm_source=openai)) From a competitive standpoint, Swatch Group remains one of the global leaders in Swiss watchmaking, with strong positioning in mechanical watches, premium timepieces and luxury watches. Its vertically integrated model is a structural advantage, but it also means results are sensitive to demand cycles, foreign exchange movements and distribution inventory adjustments. Omega is a core profit and brand pillar, while the Swatch brand provides scale, accessibility and product innovation. The group also benefits from a broad international retail and wholesale presence and a sizeable after-sales and watch-related ecosystem. ([swatchgroup.com](https://www.swatchgroup.com/sites/default/files/annual_report/annual_report_corporate_governance_en.pdf?t=1683781524&utm_source=openai)) Geographically, Swatch Group is globally diversified, with meaningful exposure to Europe, Asia and North America. Recent disclosures point to a better sales trajectory late in 2025: the company reported net sales of CHF 6.28 billion, noted stronger second-half performance and a sharp fourth-quarter acceleration, and said it expects substantial growth in 2026. In April 2026, it also published its 2025 Annual Report and Sustainability Report, highlighting its ongoing focus on ESG transparency and financial discipline. For investors, Swatch Group is a Swiss industrial luxury name with a strong brand portfolio, high vertical integration and cyclical sensitivity tied to global watch demand. ([swatchgroup.com](https://www.swatchgroup.com/en/services/archive/2026/key-figures-2025?utm_source=openai))
