Insiders Trades
The Swatch Group AG Stock: price and insider trades · Switzerland
No insider purchase over the last 90 days. The latest was filed 14 May 2025.
The Swatch Group AG: what insiders have been doing
The Swatch Group AG, founded in 1931, is a Luxury & Fashion company based in Biel/Bienne, Switzerland. Its directors and officers file their transactions with SIX SER. Between 18 October 2025 and 18 October 2026, 2 insiders published 11 filings.
There is no open-market purchase to report; the filings show 11 sales worth €1.3M by 2 insiders. At €179k, the sale published on 7 May 2026 is the largest of the period.
Half of the filings or more reach the SIX SER feed on the day of the trade. The shorter that gap, the sooner other investors can see what insiders have done. A sale on its own says little: insiders also sell to pay tax, fund a purchase or diversify.
Across the 178 companies tracked on its exchange, the median is 9 filings; at 11 filings, this issuer sits above that mark. Looking back to 2023, when coverage begins, insiders filed 8 purchases and 28 sales.
This summary is built from SIX SER disclosures alone and does not predict where the share price will go.
Insider Decl.
36
Thresholds
n/a
Buy Volume
€92M
8 ops. · all time
Sell Volume
€3M
28 ops. · all time
Who traded when
BuySaleAnonymous (Executive member of the board of directors / member of senior management)3 buys13 sales
Anonymous (an executive member of the board of directors / member of senior management)5 sales
This score ranks the purchase within its own market. A position size is suggested only on the venues of the backtested strategy universe; elsewhere, signals stay on watch. Not investment advice.
Fundamental score
Ranked 13,843 of 24,148 companies
47.3
score / 100
Value36
Quality59
FCF yld0.6%
Earn yld0.0%
EV/EBITDA15.7x
ROE0.2%
Gross mgn77%
Net mgn0.0%
Debt/EBITDA0.1x
Pillars2/3
Transparent value + quality ranking, distinct from the insider signal.
Financial data
as of FY 2025FY ended December 2025 · cache
CHF 34.60
Analyst consensus
Income statement
RevenueCHF 6.3B
Gross profitCHF 4.9B77% margin
EBITDACHF 585M9% margin
Net incomeCHF 3M0.1% margin
Valuation
PER (trailing)1153.3x
P/Book0.2x
Beta0.80
Balance sheet & cash
Market capCHF 9B
Total debtCHF 37M
Free Cash FlowCHF 56M
Debt / Equity2%
Profitability & ownership
ROE0.2%
ROA0.5%
% insiders59.9%
% institutions9.5%
Last declaration on 11 September 2026
Declarations36 total
▼
Anonymous (an executive member of the board of directors / member of senior management)
1,500 shares@ CHF 35.500.0006% mcap9.5% of flowSIX:https://www.ser-ag.com/en/resources/notifications-market-participants/management-transactions.html#/transaction-details/T1Q9B00030
▼
Anonymous (an executive member of the board of directors / member of senior management)
3,000 shares@ CHF 36.010.0013% mcap19.5% of flowSIX:https://www.ser-ag.com/en/resources/notifications-market-participants/management-transactions.html#/transaction-details/T1Q8300014
▼
Anonymous (an executive member of the board of directors / member of senior management)
3,000 shares@ CHF 41.2422.6% of flowSIX:https://www.ser-ag.com/en/resources/notifications-market-participants/management-transactions.html#/transaction-details/T1Q6400022
▼
Anonymous (an executive member of the board of directors / member of senior management)
2,500 shares@ CHF 40.0018.4% of flowSIX:https://www.ser-ag.com/en/resources/notifications-market-participants/management-transactions.html#/transaction-details/T1Q5700026
▼
Anonymous (an executive member of the board of directors / member of senior management)
4,000 shares@ CHF 40.9530.1% of flowSIX:https://www.ser-ag.com/en/resources/notifications-market-participants/management-transactions.html#/transaction-details/T1Q5700042
▼
Anonymous (Executive member of the board of directors / member of senior management)
4,000 shares@ CHF 40.94820.2% of flowISIN CH0012255144SIX:T1Q5700042
▼
Anonymous (Executive member of the board of directors / member of senior management)
2,500 shares@ CHF 40.000.1% of flowISIN CH0012255144SIX:T1Q5700026
▼
Anonymous (Executive member of the board of directors / member of senior management)
3,000 shares@ CHF 39.72880.1% of flowISIN CH0012255144SIX:T1Q2Q00082
▼
Anonymous (Executive member of the board of directors / member of senior management)
2,900 shares@ CHF 33.68350.1% of flowISIN CH0012255144SIX:T1PC400064
▼
Anonymous (Executive member of the board of directors / member of senior management)
968 shares@ CHF 35.7860.0% of flowISIN CH0012255144SIX:T1PBC00020
▼
Anonymous (Executive member of the board of directors / member of senior management)
2,500 shares@ CHF 35.52340.1% of flowISIN CH0012255144SIX:T1PAN00094
▼
Anonymous (Executive member of the board of directors / member of senior management)
5,000 shares@ CHF 35.000.2% of flowISIN CH0012255144SIX:T1PAF00025
▼
Anonymous (Executive member of the board of directors / member of senior management)
5,000 shares@ CHF 32.000.2% of flowISIN CH0012255144SIX:T1PA800026
▼
Anonymous (Executive member of the board of directors / member of senior management)
5,000 shares@ CHF 31.000.2% of flowISIN CH0012255144SIX:T1PA700036
▼
Anonymous (Executive member of the board of directors / member of senior management)
5,000 shares@ CHF 30.500.2% of flowISIN CH0012255144SIX:T1PA600012
▼
Anonymous (Executive member of the board of directors / member of senior management)
3,000 shares@ CHF 30.73420.1% of flowISIN CH0012255144SIX:T1P9F00016
192,706 shares@ CHF 149.8033.5% of flowISIN CH0012255151SIX:T1P5E000D4
Canonical exit: 12 Aug 2025 (T+90)
211,000 shares@ CHF 25.46376.3% of flowISIN CH0012255144SIX:T1P4700086
Canonical exit: 6 Jul 2025 (T+90)
169,889 shares@ CHF 26.18945.1% of flowISIN CH0012255144SIX:T1P44000H1
Canonical exit: 3 Jul 2025 (T+90)
▼
Anonymous (Executive member of the board of directors / member of senior management)
3,250 shares@ CHF 34.82310.1% of flowISIN CH0012255144SIX:T1P2Q00026
▼
Anonymous (Executive member of the board of directors / member of senior management)
800 shares@ CHF 32.050.0% of flowISIN CH0012255144SIX:T1OBB00025
17,737 shares@ CHF 171.85100.0% of flowISIN CH0012255151SIX:T1OAL00018
Canonical exit: 19 Jan 2025 (T+90)
80,371 shares@ CHF 178.3016.7% of flowISIN CH0012255151SIX:T1OA400018
Canonical exit: 2 Jan 2025 (T+90)
▼
Anonymous (Executive member of the board of directors / member of senior management)
645 shares@ CHF 29.66220.0% of flowISIN CH0012255144SIX:T1O9K000B9
▼
Anonymous (Executive member of the board of directors / member of senior management)
328 shares@ CHF 30.20120.0% of flowISIN CH0012255144SIX:T1O9I00086
25 of 36 declarations
About The Swatch Group AG
The Swatch Group AG is a flagship Swiss watchmaking company listed on SIX Swiss Exchange (SMI/SPI) in Switzerland. The group traces its modern origins to 1983, when two major Swiss watch industry groups, ASUAG and SSIH, were brought together amid the quartz crisis. Its headquarters are in Biel/Bienne, underscoring its deep industrial roots in Switzerland’s watchmaking heartland. Today, Swatch Group is a highly integrated watch and jewelry group, spanning manufacturing, component production, assembly, branding and distribution, with a global commercial footprint. ([swatchgroup.com](https://www.swatchgroup.com/sites/default/files/annual_report/annual_report_corporate_governance_en.pdf?t=1683781524&utm_source=openai))
The company’s portfolio comprises 16 brands across all market and price segments, from mass-market to luxury and haute horlogerie. Well-known names include Swatch, Omega, Longines, Tissot, Rado, Hamilton, Mido, Certina, Blancpain, Breguet, Harry Winston, Glashütte Original, Jaquet Droz and Flik Flak. This breadth gives the group exposure to multiple consumer tiers and helps balance volume-driven business with premium and luxury demand. It also supports brand diversification and reduces reliance on any single label. Swatch Group’s industrial base remains a key strategic asset, giving it control over key watchmaking components and strengthening its vertical integration. ([marketscreener.com](https://www.marketscreener.com/quote/stock/SWATCH-GROUP-9364976/news/Swatch-Annual-Report-2024-Complete-versionDownload-PDF-32-15-MB-49369542/?utm_source=openai))
Read moreShow less
From a competitive standpoint, Swatch Group remains one of the global leaders in Swiss watchmaking, with strong positioning in mechanical watches, premium timepieces and luxury watches. Its vertically integrated model is a structural advantage, but it also means results are sensitive to demand cycles, foreign exchange movements and distribution inventory adjustments. Omega is a core profit and brand pillar, while the Swatch brand provides scale, accessibility and product innovation. The group also benefits from a broad international retail and wholesale presence and a sizeable after-sales and watch-related ecosystem. ([swatchgroup.com](https://www.swatchgroup.com/sites/default/files/annual_report/annual_report_corporate_governance_en.pdf?t=1683781524&utm_source=openai))
Geographically, Swatch Group is globally diversified, with meaningful exposure to Europe, Asia and North America. Recent disclosures point to a better sales trajectory late in 2025: the company reported net sales of CHF 6.28 billion, noted stronger second-half performance and a sharp fourth-quarter acceleration, and said it expects substantial growth in 2026. In April 2026, it also published its 2025 Annual Report and Sustainability Report, highlighting its ongoing focus on ESG transparency and financial discipline. For investors, Swatch Group is a Swiss industrial luxury name with a strong brand portfolio, high vertical integration and cyclical sensitivity tied to global watch demand. ([swatchgroup.com](https://www.swatchgroup.com/en/services/archive/2026/key-figures-2025?utm_source=openai))
