Southwest Airlines Co Stock: price and insider trades · United States

Southwest Airlines Co. is a major U.S. passenger airline listed on the NYSE under the ticker LUV, and it is headquartered in Dallas, Texas, United States, near Love Field. The company operates Southwest Airlines, a scheduled air transportation business focused primarily on domestic service across the United States, with select near-international markets in Mexico, the Caribbean, and Central America. Founded in 1971, Southwest began service on June 18, 1971 with three Boeing 737 aircraft serving three Texas cities: Dallas, Houston, and San Antonio. That origin remains central to its corporate identity: a simplified operating model, low fares, a large point-to-point network, and a brand built around customer-friendly service.

From a business-model perspective, Southwest has long stood out as one of the most recognizable low-cost carriers in the U.S. airline industry. Its fleet strategy has historically been centered on the Boeing 737 family, which supports operational simplicity, maintenance efficiency, and fleet standardization. In its most recent annual report, the company said it had 803 Boeing 737 aircraft as of December 31, 2024 and served 117 destinations across 42 states, the District of Columbia, Puerto Rico, and ten near-international countries, including Mexico, Jamaica, the Bahamas, Aruba, the Dominican Republic, Costa Rica, Belize, Cuba, the Cayman Islands, and Turks and Caicos. That footprint gives Southwest substantial domestic reach and a meaningful leisure-oriented international presence.