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3 insiders bought €2.7M of shares over the last 90 days, the latest by Kleine Brigitte, filed 09 Oct 2026.
Cluster: 3 buyers in 30 daysInsider Decl.
21
Thresholds
n/a
Buy Volume
€3M
3 ops. · all time
Sell Volume
€53M
4 ops. · all time
Who traded when
BuySaleSCSp Refo2 sales
Yael Aflalo2 sales
Brigitte Kleine1 buy
John Joseph Coyle1 buy
Zipporah Allen1 buy
Analyst consensus: bullish or bearish?
Analysts rate Reformation Inc. Strong Buy (bullish), based on 8 analysts. Average price target: US$19.25.
This score ranks the purchase within its own market. A position size is suggested only on the venues of the backtested strategy universe; elsewhere, signals stay on watch. Not investment advice.
Fundamental score
Ranked 19,239 of 26,248 companies
35.7
score / 100
Value28
Quality43
FCF yld-2.1%
Earn yld1.5%
EV/EBITDA26.8x
ROE·
Gross mgn60%
Net mgn2.5%
Debt/EBITDA7.6x
Pillars2/3
Transparent value + quality ranking, distinct from the insider signal.
Financial data
as of FY 2025FY ended December 2025 · cache
US$14.50
Analyst consensus
8 analystsStrong buy
US$16.00Target US$19.25(+33%)US$21.00
Income statement
RevenueUS$507.1M
Gross profitUS$305.5M60% margin
EBITDAUS$44.6M9% margin
Net incomeUS$12.6M2.0% margin
Valuation
PER (trailing)76.3x
PER (forward)19.4x
P/Book1.9x
Balance sheet & cash
Market capUS$856.7M
Total debtUS$339.5M
Free Cash Flow-US$17.9M
Debt / Equity116%
Profitability & ownership
% insiders61.7%
% institutions12.2%
Last declaration on 9 October 2026
Declarations21 total
200 shares@ US$15.000.0004% mcap100.0% of flowCommon StockSEC:0001628280-26-065573:0
Canonical exit: 29 Oct 2026 (T+90)
3,500 shares@ US$15.000.0065% mcap100.0% of flowCommon StockSEC:0001628280-26-065572:0
Canonical exit: 29 Oct 2026 (T+90)
200,000 shares@ US$15.000.37% mcap100.0% of flowCommon StockSEC:0001628280-26-065571:0
Canonical exit: 29 Oct 2026 (T+90)
60,298 shares@ US$13.950.11% mcap4.7% of flowCommon StockSEC:0001104659-26-105131:0
149,596 shares@ US$13.950.28% mcap4.7% of flowCommon StockSEC:0001104659-26-105114:0
166,666 shares0Common StockSEC:0001104659-26-089350:2
9,333 shares0Common StockSEC:0001104659-26-089345:0
14,666 shares0Common StockSEC:0001104659-26-089352:0
160,000 shares0Common StockSEC:0001104659-26-089352:1
133,333 shares0Common StockSEC:0001104659-26-089346:0
9,333 shares0Common StockSEC:0001104659-26-089353:0
300,000 shares0Common StockSEC:0001104659-26-089350:0
666,666 shares0Common StockSEC:0001104659-26-089350:1
9,333 shares0Common StockSEC:0001104659-26-089349:0
9,333 shares0Common StockSEC:0001104659-26-089347:0
82,333 shares0Common StockSEC:0001104659-26-089352:2
9,333 shares0Common StockSEC:0001104659-26-089351:0
33,333 shares0Common StockSEC:0001104659-26-089346:1
1,204,029 shares@ US$13.952.28% mcap95.3% of flowCommon StockSEC:0001104659-26-089201:0
170,876 shares@ US$13.950.32% mcap100.0% of flowCommon StockSEC:0001104659-26-089350:3
2,987,199 shares@ US$13.955.59% mcap95.3% of flowCommon StockSEC:0001104659-26-089348:0
21 of 21 declarations
About Reformation Inc.
Reformation Inc. has only 21 filings from 10 filers, all recent: trades run from July 29, 2026 to September 1, 2026. Sales weigh EUR 53.4 million across 4 trades (median EUR 8,271,929). SCSp Refo, a holder of more than 10% of the securities, sold EUR 36,179,131 on July 31, 2026 and EUR 1,796,790 on September 1, 2026; director Yael Aflalo sold EUR 14,747,068 on July 29, 2026.
The 3 purchases of July 31, 2026 total EUR 2.65 million: John Joseph Coyle, a director, EUR 2,604,600, Zipporah Allen, EUR 45,580, and Brigitte Kleine, EUR 2,605. They represent 43% of open-market trades. The record adds 13 grants and 1 filing of another kind. Hali Borenstein, CEO and President, files 4 times and Joshua Moore, Chief Financial Officer, 3, with no purchase or sale.
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Insiders hold 61.7% of this company in Retail, which has a market capitalisation of USD 856.7 million. All 21 filings fall in the last twelve months, published a median of 2 days after the trade.
