Magazine Luiza SA: what insiders have been doing
Magazine Luiza SA, classified in the Retail sector, is a listed company based in Franca, Brazil, founded in 1933. Its insiders report their share dealings to CVM (Brazil). The last twelve months, up to 28 October 2026, brought 137 filings signed by 4 insiders.
Open-market activity splits into 1 purchase totalling €25k and 32 sales totalling €45.4M; 1 insider sit on the buying side and 1 insider on the selling side. Taken together, the sales exceed the purchases by €45.4M. Open-market purchases are the filings investors watch most closely, because the insider pays for the shares out of pocket. The largest single trade was a sale of €21.9M, published on 10 November 2025. The buyers include 1 major shareholder.
With 137 filings in twelve months, the company is more active than the median of 23 filings across the 344 companies we follow on the same exchange. The full history, which starts in 2018, counts 38 purchases against 187 sales.
The most recent open-market purchase was published on 9 December 2025, 334 days ago. Typically, a trade is published a median of 24 days after it takes place. This delay matters because a trade only becomes useful information once it is public. Keep in mind that insiders sell for many reasons unrelated to the outlook, from tax bills to estate planning.
In the same sector, recent insider purchases at Rusta AB (publ) and Puuilo Oyj also feature in our signals. This summary is built from CVM (Brazil) disclosures alone and does not predict where the share price will go.
Who traded when
BuySaleAnalyst consensus: bullish or bearish?
Analysts rate Magazine Luiza SA Hold (neutral), based on 14 analysts. Average price target: R$10.43.
This score ranks the purchase within its own market. A position size is suggested only on the venues of the backtested strategy universe; elsewhere, signals stay on watch. Not investment advice.
Transparent value + quality ranking, distinct from the insider signal.
Financial data
as of FY 2025FY ended December 2025 · cache
- 50,000 shares@ R$5.340.0030% mcap0.0% of flowAçõesB3CVM:47960950-3fa726cc8f141cea
- 3,484 shares@ R$5.800.0002% mcap0.0% of flowAçõesB3CVM:47960950-c47c264b5f054f29
- 450,000 shares@ R$4.810.024% mcap0.2% of flowAçõesB3CVM:47960950-d8a5c9af7d18a8ed
- 522,225 shares@ R$4.250.023% mcap0.0% of flowAçõesB3CVM:47960950-b6520019fbad0409
- 50,000 shares@ R$4.070.0021% mcap0.0% of flowAçõesB3CVM:47960950-fbda14082c68881c
- 44,600 shares@ R$4.150.0019% mcap0.0% of flowAçõesB3CVM:47960950-317c4c03e2c7b906
- 5,400 shares@ R$4.170.0002% mcap0.0% of flowAçõesB3CVM:47960950-a096598c59e6dcb0
- 212,679 shares@ R$4.370.019% mcap0.1% of flowAçõesB3CVM:47960950-afebbc0ba58db01b
- 1 shares@ R$4.390.0000% mcap0.0% of flowAçõesB3CVM:47960950-45017162c5df038b
- 4,579 shares@ R$5.130.0005% mcap0.0% of flowAçõesB3CVM:47960950-ddc450870e013b4a
- 1,011 shares@ R$5.020.0001% mcap0.0% of flowAçõesB3CVM:47960950-55240b5c9e28b631
- 242 shares@ R$4.950.0000% mcap0.0% of flowAçõesB3CVM:47960950-9e88e9ad3889d2b8
- 773 shares@ R$4.850.0001% mcap0.0% of flowAçõesB3CVM:47960950-b48162ff98b244fd
- 6,133 shares@ R$4.640.0006% mcap0.0% of flowAçõesB3CVM:47960950-6be9fa9d1f279f6d
- 1,040,294 shares@ R$4.770.10% mcap0.4% of flowAçõesB3CVM:47960950-f2a51b8d4d44e8d2
- 368,165 shares@ R$5.020.038% mcap0.1% of flowAçõesB3CVM:47960950-32a18664c0503665
- 982,437 shares@ R$4.400.089% mcap0.3% of flowAçõesB3CVM:47960950-00bd78fd67573eb0
- 2,757 shares@ R$4.890.0003% mcap0.0% of flowAçõesB3CVM:47960950-d3317be225d65230
- 12,753 shares@ R$5.020.0013% mcap0.0% of flowAçõesB3CVM:47960950-4b0d3203c6462045
- 12,753 shares@ R$5.020.0013% mcap0.5% of flowAçõesB3CVM:47960950-983406bba817506e
- 799,128 shares@ R$5.270.11% mcap0.3% of flowAçõesB3CVM:47960950-13cce6c6cf33f57e
- 896,984 shares@ R$4.930.11% mcap0.3% of flowAçõesB3CVM:47960950-909e9a6bab47077f
- 388,617 shares@ R$5.210.052% mcap0.2% of flowAçõesB3CVM:47960950-1257a55395bc576a
- 4,291 shares@ R$4.430.0005% mcap0.0% of flowAçõesB3CVM:47960950-6639adea030d2ea7
- 77,245 shares@ R$4.700.0094% mcap0.0% of flowAçõesB3CVM:47960950-9c5ca39cb3d0a75c
25 of 473 declarations
About Magazine Luiza SA
MAGAZINE LUIZA SA is a Brazilian retail company, specializing in the distribution of electronic products and household items. It is listed on the São Paulo Stock Exchange (BVMF).
