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Hubspot Inc Stock: price and insider trades · United States
1 insider bought €173k of shares over the last 90 days, the latest filed 10 Aug 2026.
Hubspot Inc: what insiders have been doing
Every trade that managers of Hubspot Inc disclose to SEC (Form 4) is tracked on this page. The company sits in the Business Services sector and is based in Cambridge, United States. It was founded in 2006. Its latest reported headcount is 8,246 employees (2024). From 18 October 2025 to 18 October 2026, the disclosure feed for Hubspot Inc logged 49 filings by 12 insiders.
The record shows 1 purchase on the open market worth €173k, made by 1 insider, against 7 sales worth €13.0M by 2 insiders. The net balance comes to €12.9M on the selling side. Buying on the open market means paying the going price with one's own funds, a different act from receiving shares as pay. Those buying include 1 senior executive. At €2.7M, the sale published on 20 November 2025 by Halligan Brian is the largest of the period.
The latest purchase dates back some time: it was published 69 days ago, on 10 August 2026. Between a trade and the moment it shows up on SEC (Form 4), the median delay is 2 days. US insiders must file a Form 4 within two business days of a trade. Keep in mind that insiders sell for many reasons unrelated to the outlook, from tax bills to estate planning.
Across the 5,458 companies tracked on its exchange, the median is 22 filings; at 49 filings, this issuer sits above that mark. Since 2016, the database holds 3 purchases and 102 sales by insiders of the company. On the fundamentals side, the SEC filing (10-K) for the period ending 31 December 2025 lists revenue at 3.13 bn USD and net income at 45.9 m USD.
Elsewhere in the same sector, our signals recently picked up insider purchases at Coursera, Inc. and Track Group, Inc. Source: insider filings from SEC (Form 4). Past trades are no guide to future returns.
Insider Decl.
400
Thresholds
n/a
Buy Volume
€236,935
3 ops. · all time
Sell Volume
€141M
102 ops. · all time
Who traded when
BuySaleBrian Halligan6 sales
Yamini Rangan5 sales
Dharmesh Shah4 sales
Kathryn Bueker3 sales
Harvey Dawson Alyssa2 sales
Norrington Lorrie M2 sales
+2 other insiders
Since the insiders bought
- +7.9%Entry US$220.51 · Close 16 Oct 2026 US$238.02
- -3.1%Entry US$611.05 · Close at T+365 US$592.02
Entry is the close on the day after publication, the first price a reader could act on. Prices in the listing currency. Past moves are not a forecast.
Analyst consensus: bullish or bearish?
Analysts rate Hubspot Inc Buy (bullish), based on 30 analysts. Average price target: US$248.77.
This score ranks the purchase within its own market. A position size is suggested only on the venues of the backtested strategy universe; elsewhere, signals stay on watch. Not investment advice.
Fundamental score
Ranked 14,199 of 24,161 companies
46.4
score / 100
Value33
Quality60
FCF yld4.8%
Earn yld0.4%
EV/EBITDA58.9x
ROE7.9%
Gross mgn84%
Net mgn1.5%
Debt/EBITDA1.3x
Pillars2/3
Transparent value + quality ranking, distinct from the insider signal.
Financial data
as of FY 2025FY ended December 2025 · cache
US$238.91
Analyst consensus
30 analystsBuy
US$190.00Target US$248.77(+4%)US$320.00
Income statement
RevenueUS$3.1B
Gross profitUS$2.6B84% margin
EBITDAUS$206.6M7% margin
Net incomeUS$45.9M4.3% margin
Valuation
PER (trailing)85.3x
PER (forward)14.2x
P/Book7.2x
Beta1.24
Balance sheet & cash
Market capUS$11.9B
Total debtUS$262.3M
Free Cash FlowUS$576.7M
Debt / Equity14%
Profitability & ownership
ROE7.9%
ROA2.4%
% insiders3.7%
% institutions100.6%
Last declaration on 5 October 2026
Declarations400 total
2,139 shares@ US$217.450.0043% mcap1.0% of flowCommon StockSEC:0001193125-26-414475:0
781 shares@ US$217.450.0016% mcap0.7% of flowCommon StockSEC:0001193125-26-414485:0
371 shares@ US$217.450.0007% mcap0.1% of flowCommon StockSEC:0001193125-26-414479:0
436 shares@ US$217.450.0009% mcap0.3% of flowCommon StockSEC:0001193125-26-414472:0
8,500 shares@ US$245.640.019% mcap1.6% of flowCommonSEC144:0001959173-26-006960
8,500 shares@ US$219.500.017% mcap1.4% of flowCommonSEC144:0001959173-26-006143
925 shares@ US$215.930.0018% mcap100.0% of flowCommon StockSEC:0001193125-26-342825:0
Canonical exit: 8 Nov 2026 (T+90)
1,015 shares0Common StockSEC:0001193125-26-338463:0
702 shares@ US$235.220.0015% mcap34.1% of flowCommonSEC144:0001959173-26-005580
728 shares@ US$239.920.0016% mcap36.0% of flowCommon StockSEC:0001193125-26-333414:0
8,500 shares@ US$221.090.018% mcap1.4% of flowCommonSEC144:0001959173-26-005301
8,500 shares@ US$184.42100.0% of flowCommon StockSEC144:0001193125-26-298522
1,211 sharesCommon StockSEC:0001193125-26-274472:0
1,211 sharesCommon StockSEC:0001193125-26-274243:0
1,076 shares@ US$262.200.0024% mcap1.2% of flowCommon StockSEC:0001193125-26-253827:0
8,292 shares@ US$230.720.018% mcap1.4% of flowCommon StockSEC:0001193125-26-173888:0
170 shares0Common StockSEC:0001193125-26-142146:0
780 shares@ US$242.790.8% of flowCommon StockSEC:0001193125-26-142124:0
381 shares@ US$242.790.3% of flowCommon StockSEC:0001193125-26-142088:0
2,139 shares@ US$242.791.1% of flowCommon StockSEC:0001193125-26-142117:0
266 shares@ US$242.790.0% of flowCommon StockSEC:0001193125-26-142095:0
8,500 shares@ US$262.751.7% of flowCommon StockSEC:0001193125-26-115962:0
101,973 shares0Common StockSEC:0001193125-26-102413:0
7,580 shares0Common StockSEC:0001193125-26-091504:0
155 shares@ US$263.600.1% of flowCommon StockSEC:0001193125-26-091488:0
25 of 400 declarations
About Hubspot Inc
HubSpot Inc. (ticker: HUBS) is a U.S.-listed company traded on the NYSE/NASDAQ market in the United States, with corporate headquarters in Cambridge, Massachusetts, United States. Founded in 2006 by Brian Halligan and Dharmesh Shah, HubSpot initially built its reputation as a pioneer of inbound marketing and has since evolved into a broad software platform for growing businesses. For investors, HubSpot should be viewed as a leading SaaS vendor in customer relationship management and customer experience software, with a core customer base historically centered on small and midsize businesses and a gradual move upmarket toward larger organizations.
The company’s business model is anchored in an integrated customer platform that connects marketing, sales, customer service, content management, data management, and commerce around an AI-powered Smart CRM. Key product families include Marketing Hub, Sales Hub, Service Hub, Content Hub, Data Hub, Commerce Hub, and Smart CRM. This suite helps customers generate and nurture leads, automate marketing campaigns, manage sales pipelines, centralize customer interactions, and improve retention and service quality. A major strategic focus is artificial intelligence: HubSpot has been rolling out AI agents and AI-enabled features designed to help go-to-market teams work faster and more efficiently.
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From a competitive standpoint, HubSpot is positioned as a more user-friendly and faster-to-deploy alternative to some legacy enterprise software vendors, while offering a broader platform than a standalone marketing automation tool. Its strengths include product simplicity, native module integration, and a value proposition built around helping customers “grow better.” The company also benefits from a sizable partner ecosystem, broad integrations, and international brand recognition across the software market.
Geographically, HubSpot operates globally, serving customers in North America, Europe, and other regions. It has also built international operations to support that expansion. That said, the business remains exposed to spending cycles among SMB customers, pressure from larger CRM suites, and rapid changes in AI-related technology and buyer expectations.
Recent highlights show that HubSpot continues to invest aggressively in product innovation and AI. In 2025, management highlighted more than 200 product updates at INBOUND and additional releases at its Spring and Fall Spotlights, reinforcing the company’s AI-first message. HubSpot also completed the acquisition of Frame AI, an AI-powered conversation intelligence platform, to deepen its data and AI capabilities. The latest company communications and results indicate continued emphasis on product expansion, agentic workflows, and commercial execution, all of which are important for assessing the equity story.
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