Highco Stock: price and insider trades · France

HighCo is a French listed marketing and communication group positioned at the crossroads of brands, retailers and consumers. Founded in 1990 in Aix-en-Provence by Frédéric Chevalier, together with Richard Caillat and Didier Chabassieu, the company was built early on around a forward-looking thesis: marketing and communication would become digital. HighCo was listed in 1996 on Euronext’s Nouveau Marché and has since evolved into a recognized player in data-driven marketing and commercial activation. Its corporate history is closely tied to its entrepreneurial origins and to a long-standing focus on innovation.

Today, HighCo’s business is organized around two core divisions: Activation and Consulting & In-store media selling. The Activation division includes promotional, conversion and demand-stimulation solutions designed to drive purchase behavior, improve campaign efficiency and support customer loyalty. Consulting & In-store media selling covers strategic consulting, retail media and point-of-sale visibility solutions. HighCo also developed Mobile-related activities, which contributed to its expertise in digital tools and consumer engagement. In 2024, Activation accounted for more than half of group gross profit, underlining its strategic importance within the portfolio.