Haier Smart Home Co., Ltd. Stock: price and insider trades · Germany
No insider purchase over the last 90 days. The latest, by Li, Chairman, President Huagang, was filed 11 Sept 2025.
Haier Smart Home Co., Ltd.: what insiders have been doing
Haier Smart Home Co., Ltd. belongs to the Retail & Commerce sector. Filings by its managers are published through BaFin. In the past year (5 November 2025 to 5 November 2026), 3 filings came from 2 insiders.
All open-market trades in the period are sales: 2 sales worth €839k, by 1 insider, with no purchase on record. Biggest ticket of the year: €423k, sold by Huang, Xiaowu and made public on 5 November 2026.
With 3 filings in twelve months, the company is quieter than the median of 5 filings across the 284 companies we follow on the same exchange. Our records for Haier Smart Home Co., Ltd. go back to 2025, with 11 purchases and 2 sales on the open market in total.
Filings reach the BaFin feed a median of 1 day after the trade. The legal deadline for notifying a trade is three business days (MAR article 19). Keep in mind that insiders sell for many reasons unrelated to the outlook, from tax bills to estate planning.
For comparison within the same sector, see the insider buying recorded at Rusta AB (publ) and Harvia Oyj. These figures are compiled from regulatory filings published by BaFin. They describe what insiders did and are not a recommendation.
Who traded when
BuySaleFinancial data
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- 20,000 shares@ €20.80ShareHong Kong Stock ExchangeISIN CNE1000048K8BAFIN:40027093-268e60d99b31
- 20,000 shares@ €21.14ShareHong Kong Stock ExchangeISIN CNE1000048K8BAFIN:40027093-566e70d34048
- 0ShareISIN CNE1000048K8BAFIN:40027093-95d4e0811f5e
- 0ShareISIN CNE1000048K8BAFIN:40027093-0c04a2f212fe
- 4,000 shares@ €25.901.9% of flowShareHong Kong Stock ExchangeISIN CNE1000048K8BAFIN:40027093-59d1fd731d52Canonical exit: 8 Dec 2025 (T+90)
- 0ShareISIN CNE000000CG9BAFIN:40027093-d00d61a95f02
- 0ShareISIN CNE000000CG9BAFIN:40027093-5c5385209ed3
- 0ShareISIN CNE000000CG9BAFIN:40027093-d7f4755c6462
- 0ShareISIN CNE000000CG9BAFIN:40027093-c90d6fff0448
- 0ShareISIN CNE000000CG9BAFIN:40027093-7aeae5e0cd4b
- 0ShareISIN CNE000000CG9BAFIN:40027093-7f940e8ebe47
- 0ShareISIN CNE000000CG9BAFIN:40027093-a2150069d8fe
- 0ShareISIN CNE000000CG9BAFIN:40027093-74344fbd54f1
- 0ShareISIN CNE000000CG9BAFIN:40027093-4b75eb4846fe
- 0ShareISIN CNE000000CG9BAFIN:40027093-120f80fc9db0
- 0ShareISIN CNE000000CG9BAFIN:40027093-996edd9413e3
- 0ShareISIN CNE000000CG9BAFIN:40027093-55e79f0325d2
- 0ShareISIN CNE000000CG9BAFIN:40027093-2cdd11c07c30
- 0ShareISIN CNE000000CG9BAFIN:40027093-e083a029e941
- 0ShareISIN CNE000000CG9BAFIN:40027093-3302a80fa0c6
- 2,000 shares@ €24.511.5% of flowShareHong Kong Stock ExchangeISIN CNE1000048K8BAFIN:40027093-bd20bf1d722dCanonical exit: 14 Oct 2025 (T+90)
- 94,200 shares@ €23.5540.0% of flowShareHong Kong Stock ExchangeISIN CNE1000048K8BAFIN:40027093-8efd4692125dCanonical exit: 6 Oct 2025 (T+90)
- 10,000 shares@ €22.259.1% of flowShareHong Kong Stock ExchangeISIN CNE1000048K8BAFIN:40027093-45681b509837Canonical exit: 21 Sept 2025 (T+90)
- 60,992.97 shares@ €22.7657.1% of flowShareHong Kong ExchangeISIN CNE1000048K8BAFIN:40027093-c0e222db9751Canonical exit: 18 Sept 2025 (T+90)
- 49,600 shares@ €23.0534.8% of flowShareHong Kong Stock ExchangeISIN CNE1000048K8BAFIN:40027093-4a4d09320380Canonical exit: 11 Sept 2025 (T+90)
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About Haier Smart Home Co., Ltd.
Haier Smart Home Co., Ltd. is a global home-appliance and smart-home solutions company. For investors in Europe, it is important to note that the security 690E.DE is listed in Germany on Xetra/Frankfurt (DAX/MDAX/SDAX), while the operating business is rooted in China. The company traces its origins back to 1984 in Qingdao, where it began as a refrigerator factory before evolving into a diversified global appliance platform through organic growth, brand building and acquisitions. Its operational headquarters remain in Qingdao, supported by a distributed model of R&D, manufacturing and local commercial execution across key markets. ([haier.com](https://www.haier.com/global/about-haier/))
Haier Smart Home’s business model centers on the design, manufacturing and sale of major household appliances and connected home solutions. Its core product categories include refrigerators, washing machines, air conditioners, dryers, dishwashers, ovens, freezers and small appliances, together with scenario-based smart-home offerings. The group sells through a multi-brand portfolio that includes Haier, Casarte, Leader, GE Appliances, Fisher & Paykel, AQUA and Candy. This brand architecture allows it to address multiple price tiers, from mainstream consumer demand to premium and super-premium segments. ([haier.com](https://www.haier.com/global/about-haier/))
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From a competitive standpoint, Haier Smart Home is one of the leading global players in major home appliances, with a particularly strong footprint in China, North America, Europe and selected Asia-Pacific markets. Recent company disclosures highlight No. 1 positions in several appliance categories, including refrigerators and washing machines, as well as continued expansion of premium brands. In 2025, the company surpassed RMB 300 billion in annual revenue, underscoring the scale of its global industrial and commercial platform. ([haier.com](https://www.haier.com/global/press-events/news/20260402_288863.shtml))
Recent milestones point to a strategy focused on digitalization, AI and local-for-local execution. In the first half of 2025, management emphasized the rollout of experience centers, the growth of the Smart Home app, the acceleration of direct-to-consumer channels in China and the strengthening of overseas operations through localized R&D, manufacturing and commercial capabilities. The company also highlighted the integration of AI-enabled features into its smart-home ecosystem. In parallel, the 2024 acquisition of Carrier Commercial Refrigeration broadened the product set and increased exposure to commercial refrigeration markets. ([smart-home.haier.com](https://smart-home.haier.com/media/ydmoueww/interim-report-2025.pdf))
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