Haier Smart Home Co., Ltd.: management transactions · Germany · BaFin

About Haier Smart Home Co., Ltd.

Haier Smart Home Co., Ltd. is a global home-appliance and smart-home solutions company. For investors in Europe, it is important to note that the security 690E.DE is listed in Germany on Xetra/Frankfurt (DAX/MDAX/SDAX), while the operating business is rooted in China. The company traces its origins back to 1984 in Qingdao, where it began as a refrigerator factory before evolving into a diversified global appliance platform through organic growth, brand building and acquisitions. Its operational headquarters remain in Qingdao, supported by a distributed model of R&D, manufacturing and local commercial execution across key markets. ([haier.com](https://www.haier.com/global/about-haier/)) Haier Smart Home’s business model centers on the design, manufacturing and sale of major household appliances and connected home solutions. Its core product categories include refrigerators, washing machines, air conditioners, dryers, dishwashers, ovens, freezers and small appliances, together with scenario-based smart-home offerings. The group sells through a multi-brand portfolio that includes Haier, Casarte, Leader, GE Appliances, Fisher & Paykel, AQUA and Candy. This brand architecture allows it to address multiple price tiers, from mainstream consumer demand to premium and super-premium segments. ([haier.com](https://www.haier.com/global/about-haier/)) From a competitive standpoint, Haier Smart Home is one of the leading global players in major home appliances, with a particularly strong footprint in China, North America, Europe and selected Asia-Pacific markets. Recent company disclosures highlight No. 1 positions in several appliance categories, including refrigerators and washing machines, as well as continued expansion of premium brands. In 2025, the company surpassed RMB 300 billion in annual revenue, underscoring the scale of its global industrial and commercial platform. ([haier.com](https://www.haier.com/global/press-events/news/20260402_288863.shtml)) Recent milestones point to a strategy focused on digitalization, AI and local-for-local execution. In the first half of 2025, management emphasized the rollout of experience centers, the growth of the Smart Home app, the acceleration of direct-to-consumer channels in China and the strengthening of overseas operations through localized R&D, manufacturing and commercial capabilities. The company also highlighted the integration of AI-enabled features into its smart-home ecosystem. In parallel, the 2024 acquisition of Carrier Commercial Refrigeration broadened the product set and increased exposure to commercial refrigeration markets. ([smart-home.haier.com](https://smart-home.haier.com/media/ydmoueww/interim-report-2025.pdf))