GENERAL MILLS INC: management transactions · United States · SEC (Form 4)

About GENERAL MILLS INC

General Mills Inc. is a U.S. consumer staples company listed on the NYSE, where its shares trade under the ticker GIS in the United States. The company traces its roots to a Minneapolis flour mill in 1866 and has evolved over more than 150 years into one of the best-known packaged food groups in North America. Headquartered in Minneapolis, Minnesota, United States, General Mills says it employs more than 30,000 people globally and reaches consumers in more than 100 countries. For French-speaking investors, the company is best understood as a large-cap branded food platform with a strong U.S. base and a meaningful international footprint. General Mills’ business is built around a diversified portfolio of everyday food categories. Its core lines include breakfast cereals, snacks, baking and meal ingredients, ready-to-eat and easy-to-prepare foods, refrigerated and frozen products, and pet food. The company’s flagship brands include Cheerios, Betty Crocker, Pillsbury, Nature Valley, Old El Paso and Blue Buffalo. Cheerios remains one of the company’s most iconic cereal brands, while Blue Buffalo gives General Mills exposure to the natural pet food market, a category that has historically grown faster than many mature packaged-food segments. The broader portfolio also includes well-established names with strong consumer recognition and shelf presence, supporting merchandising power across retail channels. From a competitive standpoint, General Mills operates in a highly branded and highly promotional industry where scale, pricing power, innovation, and supply-chain execution matter. The company competes with major global food companies across breakfast, snacks, meal solutions and pet nutrition. Its strategic focus in recent periods has centered on restoring organic sales growth through value, product news, packaging updates, advertising, and omnichannel execution. In fiscal 2026, management highlighted initiatives designed to improve growth quality and competitiveness, including Blue Buffalo’s launch into fresh pet food. The company also announced plans to remove certified colors from all U.S. cereals and from foods served in K-12 schools by summer 2026, with an ambition to extend this across its full U.S. retail portfolio by the end of 2027. For investors, GIS typically fits the profile of a defensive consumer-staples name: resilient demand, strong brands, broad distribution, and ongoing portfolio management. Recent disclosures and company updates suggest a focus on innovation, portfolio simplification, and gradual reinvestment in growth, which may help support long-term earnings quality and market relevance.