Church & Dwight Co INC: management transactions · United States · SEC (Form 4)

About Church & Dwight Co INC

Church & Dwight Co., Inc. (ticker: CHD) is a U.S.-listed consumer products company traded on the NYSE in the United States, with headquarters in Ewing, New Jersey. Founded in 1846, the company began as a baking soda business and has since evolved into a diversified branded consumer goods platform. Its core identity remains anchored in ARM & HAMMER, one of the most recognized U.S. trademarks in baking soda-derived household and personal care products. Over time, Church & Dwight has expanded well beyond its heritage category into a broad portfolio spanning household, personal care, health, and specialty products. The company’s brand portfolio includes ARM & HAMMER, OXICLEAN, TROJAN, FIRST RESPONSE, NAIR, ORAJEL, BATISTE, WATERPIK, ZICAM, THERABREATH, HERO, and, more recently, TOUCHLAND. This mix gives CHD exposure to everyday consumer needs, from laundry and household cleaning to oral care, fertility testing, feminine care, hair removal, water flossing, vitamins/adjacencies, and hand sanitizer. The business model is built around branded consumer staples with strong shelf presence, repeat purchase behavior, and a heavy emphasis on innovation, line extensions, and category leadership in selected niches. From a competitive standpoint, Church & Dwight is well positioned as a scaled branded consumer company with a relatively defensive earnings profile. Its products benefit from brand trust, broad retail distribution, and a portfolio approach that balances mature cash-generating franchises with faster-growing concepts. The company has also expanded its international footprint over time; according to its 2024 annual report, roughly 18% of sales were generated outside the United States, indicating a meaningful but still secondary international contribution. This global diversification offers growth optionality while the U.S. remains the main operating base. Recent developments underline an active portfolio-management strategy. In 2025, Church & Dwight announced the acquisition of TOUCHLAND, described by the company as the fastest-growing hand sanitizer brand in the United States, signaling a push into a premium, high-growth consumer segment. The company also announced the sale of VitaFusion and L’il Critters as part of broader strategic portfolio reshaping. In parallel, management has highlighted innovation, productivity programs, and mix improvement as key drivers of performance, while also addressing inflationary pressure and tariff-related costs. For investors, CHD represents a mature but still growing U.S. consumer staples franchise listed on the NYSE, combining strong brands, disciplined capital allocation, and ongoing portfolio optimization.