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Björn Borg AB Stock: price and insider trades · Sweden

ISIN SE0001289190SE·Secondary listingRetail

No insider purchase over the last 90 days. The latest, by Fredrik Lövstedt, was filed 17 Aug 2025.

Björn Borg AB: what insiders have been doing

This page follows insider dealings at Björn Borg AB as filed with Finansinspektionen, a company from the Retail sector. Over the twelve months to 29 October 2026, 21 filings were filed, from 14 insiders.

No open-market purchase or sale appears among the filings, only grants, plan transactions and other operations. Grants and option exercises follow pay plans set in advance, so they reveal less about an insider's own view than a purchase made with personal money.

Compared with its exchange (1,033 companies, median 9 filings), a count of 21 filings is above the norm. Our records for Björn Borg AB go back to 2022, with 8 purchases and 10 sales on the open market in total.

There has been no open-market purchase by an insider of Björn Borg AB for at least a year. The median gap between trade and publication is zero days: most filings appear on the same day. The legal deadline for notifying a trade is three business days (MAR article 19).

Elsewhere in the same sector, our signals recently picked up insider purchases at Rusta AB (publ) and Puuilo Oyj. These figures are compiled from regulatory filings published by Finansinspektionen. They describe what insiders did and are not a recommendation.

Insider Decl.
49
Thresholds
n/a
Buy Volume
€165,142
8 ops. · all time
Sell Volume
€1M
10 ops. · all time

Who traded when

BuySale
Fredrik Lövstedt1 buy1 sale
Jens Högsted1 buy1 sale

Financial data

· cache

Last declaration on 11 September 2026
Declarations49 total
  • ◆
    Annan medlem i bolagets administrations-, lednings- eller kontrollorganExecutives
    102,400 SEK0FI-SE
    40,000 shares@ SEK 2.56100.0% of flowTeckningsoptionFI:csv-cbedc9754649cf66dd22
  • ◆
    Annan medlem i bolagets administrations-, lednings- eller kontrollorganExecutives
    102,400 SEK0FI-SE
    40,000 shares@ SEK 2.56100.0% of flowTeckningsoptionFI:csv-80c8b9663a3c0ef7f0f9
  • ◆
    Verkställande direktör (VD)Executives
    768,000 SEK0FI-SE
    300,000 shares@ SEK 2.56100.0% of flowTeckningsoptionFI:csv-276bae634bbc131a748f
  • ◆
    Annan medlem i bolagets administrations-, lednings- eller kontrollorganExecutives
    102,400 SEK0FI-SE
    40,000 shares@ SEK 2.56100.0% of flowTeckningsoptionFI:csv-79d99cb917f2fc14d8ab
  • ◆
    Annan medlem i bolagets administrations-, lednings- eller kontrollorganExecutives
    102,400 SEK0FI-SE
    40,000 shares@ SEK 2.56100.0% of flowTeckningsoptionFI:csv-fa3a78ef851ac00f963f
  • ◆
    Annan medlem i bolagets administrations-, lednings- eller kontrollorganExecutives
    102,400 SEK0FI-SE
    40,000 shares@ SEK 2.56100.0% of flowTeckningsoptionFI:csv-1e2966f68eb0f5b36dbd
  • ◆
    Ekonomichef/finanschef/finansdirektörExecutives
    102,400 SEK0FI-SE
    40,000 shares@ SEK 2.56100.0% of flowTeckningsoptionFI:csv-47f81d8be050899c28dc
  • ●
    Annan medlem i bolagets administrations-, lednings- eller kontrollorganExecutives
    0FI-SE
    20,000 shares0TeckningsoptionFI:csv-b243290d50a23ad8cf5c
  • ●
    Annan medlem i bolagets administrations-, lednings- eller kontrollorganExecutives
    1,105 SEK15FI-SE
    3,535 shares@ SEK 0.3125100.0% of flowAktieISIN SE0021921327FI:A003Z142-1
  • ●
    Annan medlem i bolagets administrations-, lednings- eller kontrollorganExecutives
    0FI-SE
    20,000 shares0TeckningsoptionFI:csv-d3fccc653598839c8a76
  • ●
    Annan medlem i bolagets administrations-, lednings- eller kontrollorganExecutives
    0FI-SE
    20,000 shares0TeckningsoptionFI:csv-fe538ebab70fa0e1719b
  • ●
    Annan medlem i bolagets administrations-, lednings- eller kontrollorganExecutives
    0FI-SE
    20,000 shares0TeckningsoptionFI:csv-612d5bdb28d80f750004
  • ●
    Annan medlem i bolagets administrations-, lednings- eller kontrollorganExecutives
    0FI-SE
    20,000 shares0TeckningsoptionFI:csv-4ba688d85a49f2114f55
  • ●
    Verkställande direktör (VD)Executives
    0FI-SE
    100,000 shares0TeckningsoptionFI:csv-067bb0a9316b0ffdc96f
  • ●
    Ekonomichef/finanschef/finansdirektörExecutives
    0FI-SE
    20,000 shares0TeckningsoptionFI:csv-451d3eaf0097ac7178bd
  • ●
    Annan medlem i bolagets administrations-, lednings- eller kontrollorganExecutives
    1,105 SEK15FI-SE
    3,535 shares@ SEK 0.3125100.0% of flowAktieISIN SE0021921327FI:A003Z100-1
  • ●
    Annan medlem i bolagets administrations-, lednings- eller kontrollorganExecutives
    1,105 SEK15FI-SE
    3,535 shares@ SEK 0.3125100.0% of flowAktieISIN SE0021921327FI:A003Z099-1
  • ●
    Annan medlem i bolagets administrations-, lednings- eller kontrollorganExecutives
    1,105 SEK15FI-SE
    3,535 shares@ SEK 0.3125100.0% of flowAktieISIN SE0021921327FI:A003Z103-1
  • ●
    Ekonomichef/finanschef/finansdirektörExecutives
    1,105 SEK27FI-SE
    3,535 shares@ SEK 0.3125100.0% of flowAktieISIN SE0021921327FI:A003Z084-1
  • ●
    Annan medlem i bolagets administrations-, lednings- eller kontrollorganExecutives
    1,105 SEK15FI-SE
    3,535 shares@ SEK 0.3125100.0% of flowAktieISIN SE0021921327FI:A003Z097-1
  • ●
    Verkställande direktör (VD)Executives
    5,524 SEK30FI-SE
    17,678 shares@ SEK 0.3125100.0% of flowAktieISIN SE0021921327FI:A003Z085-1
  • ▲
    StyrelseledamotExecutives
    578,300 SEK0FI-SE
    10,000 shares@ SEK 57.837.7% of flowAktieISIN SE0001289190FI:csv-1962bda033c04758455d
    Canonical exit: 13 Nov 2025 (T+90)
  • ▼
    StyrelseledamotExecutives
    3M SEK11FI-SE
    50,000 shares@ SEK 57.6238.4% of flowAktieISIN SE0001289190FI:csv-bb4a84535887e79d6b6e
  • ▼
    StyrelseledamotExecutives
    305,391 SEK11FI-SE
    5,500 shares@ SEK 55.525644.9% of flowAktieISIN SE0021921327FI:A003O452-1
  • ▲
    StyrelseledamotExecutives
    365,280 SEK13FI-SE
    6,000 shares@ SEK 60.8855.1% of flowAktieISIN SE0001289190FI:A003O455-1
    Canonical exit: 14 Aug 2025 (T+90)

25 of 49 declarations

About Björn Borg AB

Björn Borg AB is a Swedish company specializing in the distribution of clothing and sports goods. It is listed on the Stockholm Stock Exchange (XSTO).