ACCOR: insider trades · France · AMF

About ACCOR

Accor is a leading global hospitality group listed on Euronext Paris under ISIN FR0000120404. Founded in France in 1967, the company has grown into one of the world’s most recognized hotel operators, with a presence in more than 110 countries. Its business model is built around a highly diversified portfolio of more than 45 brands spanning luxury, premium, midscale and economy segments, as well as Lifestyle activities through Ennismore. As of the end of 2025, Accor reported more than 5,800 hotels and resorts worldwide, alongside related services such as food and beverage, wellness, and flexible workspaces. From a historical perspective, Accor was shaped by the combination and expansion of multiple hospitality brands and capabilities, ultimately creating a global platform focused on brand management, distribution and hotel operations. Over time, the group has strengthened an asset-light strategy, with franchising and hotel management agreements playing a central role. According to its 2024 Universal Registration Document, management and franchise agreements represented 96% of hotels in the Economy segment, 98% in Midscale, 97% in Premium, 100% in Lifestyle and 99% in Luxury. This model reduces capital intensity and supports scalable growth. Accor’s business is organized into four main commercial families: Luxury & Lifestyle, Premium, Midscale and Economy. The group markets a broad range of hotel concepts and experiences designed to address business travel, leisure travel, upscale stays, extended-stay demand and immersive hospitality experiences. Its competitive strengths lie in brand recognition, network scale, international development capabilities and balanced geographic diversification across Europe, Asia-Pacific, the Middle East, Africa and the Americas. Operationally, Accor has continued to deliver resilient performance. In the first half of 2025, the group generated revenue of €2.745 billion and reported RevPAR growth of 4.6% year on year. At the end of June 2025, Accor’s portfolio comprised 854,695 rooms across 5,740 hotels, with a pipeline of more than 241,000 rooms. These figures underscore Accor’s position as a global hospitality leader, combining organic growth, network expansion and long-term value creation.