WINFARM: management transactions · France · AMF

About WINFARM

WINFARM is a French group focused on services, distribution and processing for the agricultural, livestock, equine and landscaping markets. Founded in Loudéac in Brittany in the early 1990s, the group was initially built around Agri-tech Service (1990) and Vital Concept (1996), and gradually developed into an integrated platform of complementary businesses. Formerly known as ETI Group, it adopted the WINFARM name in 2020, the same year it listed on Euronext Growth Paris. WINFARM’s business model is based on six connected pillars: distribution through Vital Concept, manufacturing through Alphatech, advisory services through Agritech, innovation through the Bel Orient pilot farm, training through Seedevol, and food processing through Au Pré!. This structure allows the group to offer a broad and integrated portfolio combining distance selling, technical advice, equipment, animal nutrition, hygiene, care products, seeds and other farm supplies. WINFARM differentiates itself through a service-led approach designed to improve the operational and economic performance of rural professionals. Its core business remains distance selling of agricultural inputs through Vital Concept, a brand originally established in the cattle and mixed-crop farming segment and later expanded into equine and landscaping markets. Alphatech complements this with the design and manufacture of animal health, nutrition and hygiene products. The group also operates Bel Orient, an experimental farm used to test and validate solutions before they are brought to market, as well as a dairy processing activity under the Au Pré! brand. WINFARM also highlights an international footprint, particularly through Alphatech, which is present in more than 60 countries. From a market standpoint, WINFARM is positioned as a leading French distance seller for the agricultural sector, with a strong professional customer base. The company has developed industrial and logistics assets in Loudéac and other sites in Brittany and France, while also expanding abroad, notably through the acquisition of Dutch company BTN de Haas in 2021. Its profile combines regional roots, product innovation, manufacturing capability and multichannel distribution reach. Notable milestones include the 2020 rebranding from ETI Group to WINFARM, the stock market listing in the same year, and a growth strategy combining organic expansion with selective acquisitions. The group also places growing emphasis on sustainability, traceability and animal welfare, with regular communications on CSR initiatives and agricultural innovation.