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Star Plus Legend Holdings Ltd. Stock: price and insider trades · Hong Kong

No insider purchase over the last 90 days. The latest, by Chen Chung, was filed 06 Aug 2026.

Star Plus Legend Holdings Ltd.: what insiders have been doing

Star Plus Legend Holdings Ltd. is a Food & Beverage company. Its directors and officers file their transactions with HKEX. The last twelve months, up to 27 October 2026, brought 9 filings signed by 6 insiders.

Open-market activity splits into 6 purchases totalling €43.5M and 2 sales totalling €43.6M; 5 insiders sit on the buying side and 2 insiders on the selling side. The totals exclude 5 filings filed without an amount. Unlike grants, an open-market purchase is paid for by the insider, at the market price. Biggest ticket of the year: €43.5M, bought by Lai Kwok Fai Franki and made public on 18 November 2025. Those buying include 5 senior executives.

The latest purchase dates back some time: it was published 94 days ago, on 6 August 2026. The median gap between a trade and its publication by HKEX is 6 days. The shorter that gap, the sooner other investors can see what insiders have done.

With 9 filings in twelve months, the company is more active than the median of 4 filings across the 1,318 companies we follow on the same exchange. Looking back to 2023, when coverage begins, insiders filed 8 purchases and 4 sales.

Source: insider filings from HKEX. Past trades are no guide to future returns.

Insider Decl.
15
Thresholds
n/a
Buy Volume
€81M
8 ops. · all time
Sell Volume
€102M
4 ops. · all time

Who traded when

BuySale
Lai Kwok Fai Franki3 buys2 sales
Qian Sam Zhongshan1 buy1 sale
Chen Chung1 buy
Chung Elizabeth Ching Yee1 sale
Ma Hsin-Ting1 buy
Yang Chun-Jung1 buy

Since the insiders bought

  • Filed 18 Nov 2025 · 355 days ago · €43.5M
    -43.8%
    Entry HK$6.73 · Close 26 Oct 2026 HK$3.78
  • Filed 19 Jul 2023 · 1208 days ago · €97k
    +38.6%
    Entry HK$7.75 · Close at T+365 HK$10.74

Entry is the close on the day after publication, the first price a reader could act on. Prices in the listing currency. Past moves are not a forecast.

This score ranks the purchase within its own market. A position size is suggested only on the venues of the backtested strategy universe; elsewhere, signals stay on watch. Not investment advice.

Fundamental score
Ranked 22,669 of 26,897 companies
27.2
score / 100
Value
22
Quality
33
FCF yld-11%
Earn yld-1.0%
EV/EBITDA·
ROE-4.0%
Gross mgn39%
Net mgn-7.7%
Debt/EBITDA·
Pillars2/3

Transparent value + quality ranking, distinct from the insider signal.

Financial data

as of FY 2025

FY ended December 2025 · cache

HK$3.74
Analyst consensus
·
Income statement
RevenueHK$472.4M
Gross profitHK$183.5M39% margin
EBITDA-HK$39.9M-8% margin
Net income-HK$36.4M-11.8% margin
Valuation
P/Book2.0x
Beta-0.64
Balance sheet & cash
Market capHK$3.6B
Total debtHK$84.7M
Free Cash Flow-HK$394M
Debt / Equity9%
Profitability & ownership
ROE-4.0%
ROA-3.0%
% insiders63.7%
% institutions1.8%
Last declaration on 10 August 2026
Declarations15 total
  • ●
    DirectorExecutives
    0HKEX
    6,640,004 sharesShareXHKGHKEX:DA20260807E00492
  • ▲
    DirectorExecutives
    0HKEX
    950,000 sharesShareXHKGHKEX:DA20260805E00475
    Canonical exit: 29 Oct 2026 (T+90)
  • ▲
    DirectorExecutives
    0HKEX
    7,500,000 sharesShareXHKGHKEX:DA20260805E00461
    Canonical exit: 29 Oct 2026 (T+90)
  • ▲
    DirectorExecutives
    0HKEX
    950,000 sharesShareXHKGHKEX:DA20260805E00465
    Canonical exit: 29 Oct 2026 (T+90)
  • ▲
    DirectorExecutives
    0HKEX
    8,600,000 sharesShareXHKGHKEX:DA20260805E00469
    Canonical exit: 29 Oct 2026 (T+90)
  • ▲
    DirectorExecutives
    0HKEX
    950,000 sharesShareXHKGHKEX:DA20260805E00472
    Canonical exit: 29 Oct 2026 (T+90)
  • ▼
    DirectorExecutives
    813,420 HKD19HKEX
    150,000 shares@ HK$5.4228100.0% of flowShareXHKGHKEX:DA20260528E00024
  • ▼
    DirectorExecutives
    392M HKD14HKEX
    54,497,972 shares@ HK$7.2026.8% of flowShareXHKGHKEX:DA20251121E00377
  • ▲
    DirectorExecutives
    392M HKD14HKEX
    54,497,972 shares@ HK$7.2026.8% of flowShareXHKGHKEX:DA20251118E00334
    Canonical exit: 11 Feb 2026 (T+90)
  • ▼
    DirectorExecutives
    343M HKD25HKEX
    37,524,500 shares@ HK$9.1323.5% of flowShareXHKGHKEX:DA20250804E00379
  • ▲
    DirectorExecutives
    343M HKD13HKEX
    37,524,500 shares@ HK$9.1322.9% of flowShareXHKGHKEX:DA20250731E00363
    Canonical exit: 23 Oct 2025 (T+90)
  • ▼
    DirectorExecutives
    184M HKD16HKEX
    13,206,500 shares@ HK$13.948650.0% of flowShareXHKGHKEX:DA20250714E00382
  • ●
    DirectorExecutives
    0HKEX
    1,887,500 sharesShareXHKGHKEX:DA20230810E00158
  • ●
    DirectorExecutives
    0HKEX
    1,887,500 sharesShareXHKGHKEX:DA20230726E00462
  • ▲
    DirectorExecutives
    852,105 HKD16HKEX
    150,000 shares@ HK$5.680752.1% of flowShareXHKGHKEX:DA20230719E00481
    Canonical exit: 11 Oct 2023 (T+90)

15 of 15 declarations

About Star Plus Legend Holdings Ltd.

Star Plus Legend Holdings Ltd. is an investment company focused on the development and management of diversified assets. It aims to create long-term value for its shareholders.