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SOBR Safe, Inc. Stock: price and insider trades · United States

No insider purchase over the last 90 days. The latest, by Graham Gary John, was filed 29 May 2024.

SOBR Safe, Inc.: what insiders have been doing

Every trade that managers of SOBR Safe, Inc. disclose to SEC (Form 4) is tracked on this page. The company sits in the Healthcare & Pharma sector. The past year has been quiet: not a single insider filing for SOBR Safe, Inc. The previous disclosure was published on 29 May 2024.

Since 2019, the database holds 37 purchases and 4 sales by insiders of the company. The 10-K for the year ended 31 December 2025 shows 437,421 USD of revenue and -9.0 m USD of net income.

Other companies in the same sector with recent insider buying flagged by our signals: Xenon Pharmaceuticals Inc. and Vivos Inc. Source: insider filings from SEC (Form 4). Past trades are no guide to future returns.

Insider Decl.
53
Thresholds
n/a
Buy Volume
€1M
37 ops. · all time
Sell Volume
€8,310
4 ops. · all time

Since the insiders bought

  • Filed 29 May 2024 · 893 days ago · €63k
    -99.2%
    Entry US$407.00 · Close at T+365 US$3.12
  • Filed 29 May 2024 · 893 days ago · €21k
    -99.2%
    Entry US$407.00 · Close at T+365 US$3.12
  • Filed 15 Sept 2022 · 1515 days ago · €115
    +31.2%
    Entry US$1,023.00 · Close at T+365 US$1,342.00

Entry is the close on the day after publication, the first price a reader could act on. Prices in the listing currency. Past moves are not a forecast.

This score ranks the purchase within its own market. A position size is suggested only on the venues of the backtested strategy universe; elsewhere, signals stay on watch. Not investment advice.

Financial data

as of FY 2025

FY ended December 2025 · cache

US$0.05
Analyst consensus
·
Income statement
RevenueUS$437.4k
Gross profitUS$235.5k54% margin
EBITDA-US$8.5M-1952% margin
Net income-US$9M-2057.9% margin
Valuation
P/Book0.6x
Beta0.88
Balance sheet & cash
Total debtUS$223.5k
Free Cash Flow-US$7M
Debt / Equity4%
Profitability & ownership
ROE-270.5%
ROA-97.7%
% insiders21.2%
% institutions7.5%
Last declaration on 29 May 2024
Declarations53 total
  • ▲
    Executives
    68,133 USD26SEC
    98,744 shares@ US$0.6996.9% of flowCommon StockSEC:0001794353-24-000007:0
    Canonical exit: 26 Aug 2024 (T+90)
  • ▲
    Related company / holdingExecutives
    22,500 USD26SEC
    50,000 shares@ US$0.4559.3% of flowCommon StockSEC:0001794353-24-000008:0
    Canonical exit: 26 Aug 2024 (T+90)
  • ▲
    Executives
    1,413 USD16SEC
    2,316 shares@ US$0.612.0% of flowCommon StockSEC:0001794353-24-000006:0
    Canonical exit: 4 Jun 2024 (T+90)
  • ▲
    Related company / holdingExecutives
    3,050 USD24SEC
    5,000 shares@ US$0.615.3% of flowCommon StockSEC:0001720331-24-000007:1
    Canonical exit: 29 May 2024 (T+90)
  • ▲
    10% OwnerExecutives
    5,321 USD20SEC
    8,582 shares@ US$0.627.0% of flowCommon StockSEC:0001794353-24-000005:1
    Canonical exit: 29 May 2024 (T+90)
  • ▲
    Executives
    732 USD14SEC
    1,016 shares@ US$0.721.0% of flowCommon StockSEC:0001794353-24-000005:0
    Canonical exit: 26 May 2024 (T+90)
  • ▲
    Related company / holdingExecutives
    6,400 USD22SEC
    10,000 shares@ US$0.6416.9% of flowCommon StockSEC:0001720331-24-000007:0
    Canonical exit: 27 May 2024 (T+90)
  • ▲
    Related company / holdingExecutives
    1,474 USD11SEC
    2,105 shares@ US$0.702.6% of flowCommon StockSEC:0001794353-24-000002:1
    Canonical exit: 20 May 2024 (T+90)
  • ▲
    Related company / holdingExecutives
    1,546 USD8SEC
    2,178 shares@ US$0.714.1% of flowCommon StockSEC:0001720331-24-000006:0
    Canonical exit: 16 May 2024 (T+90)
  • ▲
    Related company / holdingExecutives
    2,699 USD9SEC
    3,748 shares@ US$0.727.2% of flowCommon StockSEC:0001794353-24-000002:0
    Canonical exit: 16 May 2024 (T+90)
  • ▲
    Related company / holdingExecutives
    1,590 USD11SEC
    2,178 shares@ US$0.732.8% of flowCommon StockSEC:0001720331-24-000005:1
    Canonical exit: 7 May 2024 (T+90)
  • ▲
    Related company / holdingExecutives
    1,980 USD7SEC
    3,000 shares@ US$0.665.3% of flowCommon StockSEC:0001720331-24-000005:0
    Canonical exit: 5 May 2024 (T+90)
  • ▲
    Related company / holdingExecutives
    1,640 USD11SEC
    4,000 shares@ US$0.412.9% of flowCommon StockSEC:0001720331-24-000004:1
    Canonical exit: 29 Apr 2024 (T+90)
  • ▲
    Related company / holdingExecutives
    9,321 USD13SEC
    19,022 shares@ US$0.4916.3% of flowCommon StockSEC:0001720331-24-000004:2
    Canonical exit: 30 Apr 2024 (T+90)
  • ▲
    Related company / holdingExecutives
    820 USD4SEC
    2,000 shares@ US$0.412.2% of flowCommon StockSEC:0001720331-24-000004:0
    Canonical exit: 28 Apr 2024 (T+90)
  • ▲
    Related company / holdingExecutives
    916 USD7SEC
    2,291 shares@ US$0.401.6% of flowCommon StockSEC:0001720331-24-000003:1
    Canonical exit: 25 Apr 2024 (T+90)
  • ▲
    Related company / holdingExecutives
    1,200 USD9SEC
    3,000 shares@ US$0.402.1% of flowCommon StockSEC:0001720331-24-000003:2
    Canonical exit: 28 Apr 2024 (T+90)
  • ▲
    Related company / holdingExecutives
    1,960 USD3SEC
    4,000 shares@ US$0.495.1% of flowCommon StockSEC:0001720331-24-000003:0
    Canonical exit: 8 Apr 2024 (T+90)
  • ◇
    CFOExecutives
    24,000 USD20SEC
    50,000 shares@ US$0.4810.9% of flowCommon StockSEC:0001931407-23-000003:0
  • ◇
    CFOExecutives
    124,500 USD25SEC
    75,000 shares@ US$1.6656.0% of flowCommon StockSEC:0001931407-23-000002:0
  • ◇
    CFOExecutives
    24,167 USD20SEC
    16,667 shares@ US$1.4511.3% of flowCommon StockSEC:0001931407-23-000001:0
  • ▲
    DirectorExecutives
    7,504 USD0SEC
    6,253 shares@ US$1.20Common StockSEC:0001582945-22-000007:1
    Canonical exit: 16 Nov 2022 (T+90)
  • ▲
    DirectorExecutives
    32,267 USD0SEC
    28,304 shares@ US$1.14Common StockSEC:0001582945-22-000007:2
    Canonical exit: 23 Nov 2022 (T+90)
  • ▲
    DirectorExecutives
    859 USD0SEC
    767 shares@ US$1.12Common StockSEC:0001582945-22-000007:3
    Canonical exit: 24 Nov 2022 (T+90)
  • ▲
    DirectorExecutives
    11,000 USD0SEC
    10,000 shares@ US$1.10Common StockSEC:0001582945-22-000007:4
    Canonical exit: 27 Nov 2022 (T+90)

25 of 53 declarations

About SOBR Safe, Inc.

SOBR Safe, Inc. is a United States-based public company listed on the Nasdaq Capital Market (NYSE/NASDAQ), with its headquarters in Greenwood Village, Colorado, United States. From a sector perspective, the company sits at the intersection of health technology, safety systems, and behavioral compliance solutions, although its market profile is that of a micro-cap technology issuer. The company’s corporate history includes a prior identity as TransBiotec, Inc., before it was renamed SOBR Safe, Inc. in 2020. That name change marked a strategic refocus around its proprietary SOBRsafe™ platform and the broader commercialization of alcohol-monitoring and identity-verification technologies.

At the core of SOBR Safe’s business is the combination of proprietary software with patented touch-based alcohol monitoring devices. Its key products, SOBRcheck™ and SOBRsure®, are designed to enable non-invasive alcohol detection, biometric identity verification, and real-time cloud-based alerts and reporting. The company positions these solutions as a more seamless alternative to traditional, intrusive testing methods, with an emphasis on simplicity, speed, and operational usability. Distribution is carried out through channel partners, sales agents, and direct digital channels aimed at both enterprise and consumer end markets.

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Commercially, SOBR Safe addresses a specialized but potentially broad set of use cases. Management has highlighted applications in commercial vehicle fleets, manufacturing, warehousing, construction, school transportation, and other environments where alcohol-related safety risk is material. The company’s competitive positioning rests on technology differentiation rather than scale: its value proposition is tied to non-invasive monitoring, compliance-oriented workflows, and the ability to generate actionable data in real time. At the same time, investors should view the business as early stage, with a long operating history of losses and a high dependence on market adoption of its core products and services.

Geographically, the company is concentrated in North America, with principal markets currently located in the region. Recent corporate developments have been significant. On April 24, 2026, SOBR Safe announced an Agreement and Plan of Merger and Reorganization with Clean World Ventures, with closing expected in the third quarter of 2026 subject to customary approvals and conditions. On May 7, 2026, management also launched a restructuring intended to reduce operating costs, including a workforce reduction of roughly 70%. In addition, the company has recently faced Nasdaq bid-price compliance pressure, underscoring the financial and strategic challenges that remain in place. For investors, SOBR Safe is therefore best understood as a restructuring-stage technology/safety company with a highly specialized product set and a potentially transformative corporate event ahead.