SEB S.A.: insider trades · France · AMF

About SEB S.A.

SEB S.A., the listed parent company of Groupe SEB, is a global benchmark in small domestic equipment and, more broadly, in household appliances, cookware, home-care products and professional coffee solutions. The company traces its origins back to 1857, when Antoine Lescure founded a tinsmith workshop in Selongey, Burgundy. Over time, the business expanded from a local industrial family company into an international group through sustained innovation, manufacturing excellence and a selective acquisition strategy. SEB has been listed in Paris since 1975 and is widely regarded as one of France’s flagship consumer durables names. Today, Groupe SEB states that it holds a global leadership position in small domestic equipment and professional coffee, with 2025 revenue of €8.2 billion and a footprint in more than 150 countries. Its portfolio includes more than 40 brands, led by globally recognized names such as Tefal, Moulinex, Rowenta, Krups, WMF and Supor, alongside strong local brands in key markets. This brand architecture gives the group broad consumer reach and a diversified commercial base across geographies and price segments. SEB’s core business is small household appliances. Its product range spans electrical cooking, food preparation, beverage preparation, home care and personal care. The group sells fryers, rice cookers, multicookers, grills, toasters, kettles, coffee makers, espresso machines, vacuum cleaners, steam irons and grooming devices. In kitchen electrics, flagship products such as Cookeo and OptiGrill illustrate the group’s ability to combine usability, performance and continuous product renewal. The company also has a significant professional division. The acquisition of WMF in 2016 and Wilbur Curtis in 2019 helped SEB become a major player in professional coffee machines, including fully automatic, filter, hybrid and connected systems. The segment is complemented by premium hotel and catering equipment, while the Krampouz acquisition strengthened the group’s specialist professional and premium consumer offering. SEB’s competitive strength rests on a combination of innovation, brand power, industrial know-how and international distribution. The group operates across Europe, Asia, the Americas, Africa and the Middle East, with its roots still anchored in Burgundy and its historical Selongey site. A notable feature of the company is the longevity of its industrial heritage, which is paired with a modern portfolio strategy and a strong focus on consumer convenience, making everyday life easier and more enjoyable worldwide.