Pierre et Vacances: directors' dealings · France · AMF

About Pierre et Vacances

Pierre et Vacances (ISIN FR0000073041) is a French leisure-tourism and hospitality company at the core of the Pierre & Vacances-Center Parcs group, one of Europe’s best-known operators in short-break and family holiday accommodation. Founded in 1967, the group began with a simple but durable model: developing holiday residences in attractive destinations close to beaches, ski resorts, and nature-based leisure areas. Over time, it expanded beyond its original French base and built a broader portfolio of brands and services while remaining focused on holiday accommodation and the guest experience. The Pierre & Vacances brand is positioned around fully equipped holiday apartments and houses designed for flexible, self-catered stays. The brand’s offer is concentrated in France and Spain, in seaside, mountain, and countryside locations, and is marketed as “ready-to-live” accommodation for leisure travelers. The company’s consumer website highlights more than 500 vacation rental locations across Europe and the islands, while the international brand presentation refers to more than 186 holiday residences across France, Croatia, Crete, Italy, Andorra, Spain, Portugal, and Mauritius. This broad footprint underscores the brand’s appeal to families and leisure travelers looking for convenience, autonomy, and proximity to destination activities. The wider group now operates four complementary brands: Pierre & Vacances, Center Parcs, maeva, and Adagio. Pierre & Vacances focuses on holiday residences; Center Parcs offers nature-based resorts with cottages, indoor and outdoor leisure facilities, and Aqua Mundo water areas; maeva is a holiday-rental distribution and services platform; and Adagio provides aparthotels in major cities for mid- and long-stay business and leisure travelers. Together, these brands give the group a diversified position across multiple segments of European tourism. For 2024/2025, the group reported almost 8 million customers and operational revenue of €1.946 billion. It also stated that its tourism network comprises more than 45,000 apartments, homes, and villas across about 330 sites in Europe. These figures confirm the company’s scale and its status as a significant player in European local tourism, with strong exposure to the French market but a clear international dimension as well. Notable features of the company include its long operating history, its gradual internationalization, its strong direct-booking strategy, and its emphasis on more sustainable, lower-carbon holidays. Pierre et Vacances therefore stands out as a hybrid leisure group combining holiday real estate, hotel-style operations, distribution, and destination services, with a brand identity closely associated with family vacations and well-located European leisure assets.