PHILIPPE DE ROVIRA

About PHILIPPE DE ROVIRA

Philippe de Rovira is a senior French automotive and financial services executive and the Chief Executive Officer of Ayvens. Ayvens announced his appointment on 21 July 2025, with the role becoming effective on 1 December 2025. He was also due to join the company’s Board of Directors by cooptation when he assumed the CEO position, underlining his importance to both governance and strategic leadership. A graduate of ESSEC Business School, de Rovira joined Groupe PSA in 1998 and spent nearly two decades in a wide range of business and finance roles. Among his responsibilities, he led a division covering B2B sales, including leasing companies, used-car remarketing, and spare-parts sales. This experience gave him deep exposure to automotive value chains, after-sales economics, and the operational levers that drive fleet and remarketing profitability. In 2018, he was appointed Chief Financial Officer of Groupe PSA and became a member of the Global Executive Committee, with additional oversight of the Used Car Remarketing business unit. That role elevated him to the center of group-level performance management and financial discipline. In 2021, he became Stellantis Chief Affiliates Officer and joined the Top Executive Team, responsible for Financial Services, Parts & Services, Used Car Remarketing, Circular Economy, and the Owned Retail network. In 2025, his remit expanded further when he became Chief Operating Officer for Asia and Middle East/Africa, while retaining responsibility for Financial Services and Free2move. His career combines finance, operations, mobility services, and asset optimization expertise. At Ayvens, he stepped into leadership during a period shaped by post-merger integration and the rollout of the PowerUP 2026 strategic plan. The company has emphasized that the succession was designed to ensure continuity, capture synergies, and maintain disciplined execution. That background makes de Rovira a strong fit for a leasing and fleet management group seeking to improve profitability, accelerate integration, and strengthen its position in sustainable mobility.