Zeta Global Holdings Corp.: management transactions · United States · SEC (Form 4)

About Zeta Global Holdings Corp.

Zeta Global Holdings Corp. (NYSE: ZETA) is a U.S.-listed marketing technology and communications software company headquartered in New York City, United States. Founded in 2007 by David A. Steinberg and John Sculley, Zeta positions itself as an AI Marketing Cloud designed to help enterprises acquire, grow, and retain customers more efficiently. The company emphasizes its proprietary consumer signals, identity graph, and AI-driven activation capabilities as the core of its value proposition. ([zetaglobal.com](https://zetaglobal.com/news/zeta-global-to-announce-fourth-quarter-and-full-year-2025-results-on-february-24-2026/?utm_source=openai)) Zeta’s main commercial engine is the Zeta Marketing Platform (ZMP), which unifies identity, intelligence, and omnichannel activation in a single environment. The platform supports use cases across email, SMS, websites, mobile apps, social media, connected TV, and chat, enabling marketers to segment audiences, personalize messaging, orchestrate campaigns, and measure outcomes more precisely. Zeta also highlights its Agile Intelligence suite and, in 2025, introduced Zeta Answers, an AI-powered framework intended to turn marketing insights into actions and outcomes. ([zetaglobal.com](https://zetaglobal.com/news/zeta-global-to-announce-fourth-quarter-and-full-year-2025-results-on-february-24-2026/?utm_source=openai)) From a competitive standpoint, Zeta operates in the highly contested martech and adtech landscape, competing with large marketing cloud, customer data platform, and enterprise engagement vendors. Its differentiation lies in the combination of first-party and proprietary data assets, AI-based decisioning, and a platform architecture built for enterprise-scale, cross-channel execution. Management consistently frames this as a way to simplify sophisticated marketing while improving relevance and performance. ([zetaglobal.com](https://zetaglobal.com/news/zeta-global-to-announce-fourth-quarter-and-full-year-2025-results-on-february-24-2026/?utm_source=openai)) Recent corporate developments have been significant. In late 2025, Zeta completed the acquisition of Marigold’s enterprise software business, adding assets such as Marigold Loyalty, Cheetah Digital, Selligent, Sailthru, Liveclicker, and Grow, and later updated its 2025 and 2026 guidance to reflect the transaction. In early 2026, the company also raised its long-term revenue target to at least $2.3 billion, explicitly incorporating the Marigold deal. More recently, in May 2026, Zeta announced a collaboration with Snowflake to advance an open semantic interchange standard for AI-powered marketing data. ([sec.gov](https://www.sec.gov/Archives/edgar/data/1851003/000119312525293671/zeta-ex99_1.htm?utm_source=openai)) For investors, Zeta Global represents a growth-oriented public software name at the intersection of data, AI, and customer engagement, but its execution will depend on successful integration of acquisitions, continued product innovation, and sustained enterprise demand in a competitive U.S. and global market. ([zetaglobal.com](https://zetaglobal.com/news/zeta-global-to-announce-fourth-quarter-and-full-year-2025-results-on-february-24-2026/?utm_source=openai))