Wendy's Co: insider trades · United States · SEC (Form 4)

About Wendy's Co

The Wendy’s Company (ticker: WEN) is a U.S.-listed restaurant company traded on the NYSE in the United States (United States). The business is best known for its Wendy’s brand, which focuses on hamburgers, chicken sandwiches, breakfast, beverages, and frozen desserts, with a brand promise centered on fresh, made-to-order food and fast-service convenience. Wendy’s opened its first restaurant in Columbus, Ohio, in 1969, and its principal executive offices are in Dublin, Ohio. That heritage and headquarters location remain central to the company’s identity as a major American quick-service restaurant operator. ([sec.gov](https://www.sec.gov/Archives/edgar/data/30697/000119312525072392/d880110dars.pdf)) Operationally, Wendy’s is not just a restaurant operator; it is a franchising, development, and real-estate platform. The company reports three segments: Wendy’s U.S., Wendy’s International, and Global Real Estate & Development. Its revenue mix is therefore driven by company-operated restaurant sales, plus franchise royalties, franchise fees, advertising fund contributions, rents, and development-related income. This asset-light structure is important for investors because it supports brand expansion while limiting direct capital requirements relative to a company-owned model. ([sec.gov](https://www.sec.gov/Archives/edgar/data/30697/000119312525072392/d880110dars.pdf)) From a competitive standpoint, Wendy’s is positioned as the second-largest quick-service restaurant company in the hamburger sandwich segment in the United States by traffic and dollar share, and the third-largest globally. At year-end 2024, the system included 7,240 restaurants across the U.S. and 31 foreign countries and U.S. territories, with the vast majority of U.S. outlets franchised. That scale gives Wendy’s meaningful brand recognition, while still leaving room for international expansion and incremental market-share gains. ([sec.gov](https://www.sec.gov/Archives/edgar/data/30697/000119312525072392/d880110dars.pdf)) For French-speaking investors, the key investment angle is the company’s ability to combine a well-known domestic brand with international unit growth. In 2025, Wendy’s said it opened 118 restaurants globally in the first half of the year and announced development agreements that could add up to 190 restaurants in Italy and Armenia, while targeting 2,000 international restaurants by 2028. Those announcements suggest a more aggressive push outside the United States, where the company believes a large share of future unit growth can come from. ([wendys.com](https://www.wendys.com/blog/wendys-unit-growth-update-strong-progress-2025?utm_source=openai)) Recent product and brand activity has also remained active. Wendy’s has highlighted breakfast, seasonal beverage launches, and limited-time Frosty offerings as traffic-driving initiatives. In parallel, the company has been communicating progress on sustainability, including beef supply-chain resilience, packaging changes, and energy-efficiency initiatives. In July 2025, Wendy’s also disclosed that Ken Cook was serving as Interim CEO while continuing as CFO, a leadership detail worth watching as execution and growth priorities evolve. ([wendys.com](https://www.wendys.com/index.php/blog/wendys-breakfast-guide?utm_source=openai))