Ubisoft Entertainment: management transactions · France · AMF

About Ubisoft Entertainment

Ubisoft Entertainment S.A. is a leading global video game company listed on Euronext Paris and headquartered in France. Founded in 1986 by the Guillemot brothers, the group began as a distributor and publisher before evolving into one of the world’s best-known creators and publishers of interactive entertainment. Its business model covers the development, publishing and distribution of video games across consoles, PC and mobile, together with online services and content tied to its intellectual properties. Ubisoft’s portfolio is built around flagship franchises such as Assassin’s Creed, Far Cry, Rainbow Six, Just Dance, The Crew, Prince of Persia, Watch Dogs, Anno and Rayman, which underpin much of its brand equity and monetization. The company also offers downloadable content, subscription services, online features and broader transmedia experiences through platforms such as Ubisoft Connect and Ubisoft+. Its strategy emphasizes enduring game worlds, recurring engagement and live services designed to extend the commercial life of its core brands. From a strategic standpoint, FY 2025 was a pivotal year in Ubisoft’s transformation. The company generated positive free cash flow, completed ahead of schedule its initial €200 million cost-reduction plan, and then set an additional target of €100 million in structural efficiencies over the next two years. Ubisoft also announced the creation of Vantage Studios, a new subsidiary backed by Tencent, intended to accelerate the development of major franchises including Assassin’s Creed, Far Cry and Rainbow Six. This restructuring reflects the group’s intent to become more focused, agile and capital-disciplined. Ubisoft has a broad international footprint, with studios and teams across multiple regions serving a worldwide player base across all major gaming platforms. Its reporting by geographic region and platform highlights the diversity of its commercial exposure. FY 2024-25 also saw the release of Assassin’s Creed Shadows, described by management as a defining launch and an important milestone in the company’s ongoing transformation. In parallel, Ubisoft continues to invest in generative AI and cloud computing to improve game creation, live operations and player experiences.