Soho House & Co Inc.: management transactions · United States · SEC (Form 4)

About Soho House & Co Inc.

Soho House & Co Inc. is a U.S.-listed company traded on the NYSE/NASDAQ in the United States (United States), operating in premium hospitality, private members’ clubs, and lifestyle services. The business was founded in 1995 by Nick Jones, who opened the first Soho House above Café Boheme on London’s Greek Street in the Soho district. What began as a single London club has evolved into a globally recognized network of private houses, hotels, restaurants, workspaces, wellness facilities, and adjacent consumer brands. The company’s core model is membership-led. Soho House offers members access to a curated set of high-end social and lifestyle spaces, including bars, restaurants, rooftops, screening rooms, gyms, spas, and bedrooms. Beyond the Houses themselves, the group operates Soho Works, its premium coworking concept, and complementary brands such as Cecconi’s, Cowshed, and Soho Home. This mix of membership fees, in-house hospitality, accommodation, and retail gives Soho House a more diversified revenue profile than a traditional hotel operator. From a competitive standpoint, Soho House occupies a distinct niche between private club, lifestyle hotel, and community platform. Its differentiation comes from brand equity, a tightly managed member community, and a consistent but locally tailored experience. The company targets major cities and high-traffic leisure destinations, with properties across Europe, North America, the Middle East, Asia, and Latin America. Its footprint now spans dozens of Houses worldwide, and management continues to expand the portfolio through new openings and selective investments. Recent developments underscore both growth momentum and active execution. In 2025, Soho House reported quarterly results showing higher revenue and continued membership growth, while its waitlist remained elevated. The company also added new locations, including Portland, São Paulo, and New York’s Mews House, and in 2025 it opened Soho Farmhouse Ibiza, Barcelona Pool House, and Soho House Manchester. Looking ahead, management has highlighted further international expansion, including planned openings in Tokyo and Los Cabos in 2026. For investors, the key themes remain brand-led pricing power, membership retention, global expansion, and the operational leverage that can come from a larger house portfolio.