SIMPLICITY ESPORTS & GAMING Co: directors' dealings · United States · SEC (Form 4)

About SIMPLICITY ESPORTS & GAMING Co

Simplicity Esports & Gaming Co. (ticker WINR) is a United States company historically associated with esports and gaming entertainment. In the SEC materials reviewed, the company is shown with a corporate headquarters in Boca Raton, Florida, and its name change history shows a transition from Smaaash Entertainment, Inc. to Simplicity Esports and Gaming Company in 2019, with WINR used as the stock symbol. The company has been positioned as an operator focused on physical gaming venues and esports-related consumer experiences rather than as a pure digital publisher. ([sec.gov](https://www.sec.gov/Archives/edgar/data/1708410/000149315221016919/forms-1a.htm?utm_source=openai)) Its business model has centered on gaming centers, franchise operations, and adjacent monetization streams such as memberships, tournament entry fees, events, concessions, and gaming-related merchandise. SEC disclosures also reference PLAYlive Nation as a wholly owned subsidiary, together with legacy operating units such as Simplicity Esports LLC and Simplicity One Brasil Ltda, indicating that the company was built around a multi-brand structure with both U.S. and international elements. Earlier filings describe a plan to grow through company-owned locations and a broader franchised footprint. ([sec.gov](https://www.sec.gov/Archives/edgar/data/1708410/000149315221016919/forms-1a.htm?utm_source=openai)) From a competitive standpoint, WINR operates in a highly fragmented niche that competes with family entertainment centers, traditional arcade and leisure concepts, online gaming communities, and broader esports event organizers. Its value proposition is based on creating social, physical venues for gaming, community engagement, and experiential spending. The company has also highlighted commercial partnerships, including a retail distribution agreement with ADVANCED®, as a way to monetize its network and deepen the gaming ecosystem around its locations. ([sec.gov](https://www.sec.gov/Archives/edgar/data/1708410/000149315221022254/ex99-1.htm?utm_source=openai)) Geographically, historical SEC disclosures indicate a multi-state U.S. presence across Florida, Oregon, Texas, California, Missouri, Montana, and Washington State. For investors, however, the key point is that the public record appears relatively thin in recent periods, so the operating footprint should be viewed with caution and not extrapolated beyond what is supported by filings. In that sense, WINR remains a micro-cap-style, event-driven story rather than a mature scaled platform. ([sec.gov](https://www.sec.gov/Archives/edgar/data/1708410/000149315221016919/forms-1a.htm?utm_source=openai)) Recent publicly verifiable milestones in the SEC trail are mainly corporate and structural: the 2019 name change, subsequent expansion efforts, and later acquisitions/partnerships that shaped the company’s gaming-center strategy. The newest SEC references found in this search confirm the issuer identity, the Florida headquarters, and the esports/gaming positioning, but they do not provide fresh, high-confidence operating data that would justify more specific claims about current performance. For that reason, the company should be described conservatively as a U.S.-listed gaming and esports venue operator with a small-scale, speculative profile. ([sec.gov](https://www.sec.gov/Archives/edgar/data/1708410/000149315223024460/form8-k.htm?utm_source=openai))