MYHOTELMATCH: directors' dealings · France · AMF

About MYHOTELMATCH

MYHOTELMATCH is a French listed company quoted on Euronext Paris under ISIN FR001400IE67 and ticker MHM. It operates in the luxury travel and hospitality-tech space, with a business model centered on artificial intelligence and voluntary profiling to improve the way travelers and hotels are matched. The company presents its concept as an alternative to traditional online travel agencies, emphasizing “matching” over pure search. The company’s origins are tied to a multi-year entrepreneurial project led by founder and chairman JF Ott, who says he developed the concept based on his own background as a hotel owner and a frequent traveler. The group’s own materials describe the project as an effort to modernize the booking experience and give more power back to hoteliers. In 2023, MYHOTELMATCH completed a share consolidation, resulting in the current ISIN FR001400IE67 while keeping the MHM trading symbol. Operationally, the group highlights five operating subsidiaries: MY CONCIERGE, MY DMC, MY EVENT, MY DRIVER and MY TRAVEL. These businesses are supported by more than 18 years of expertise in bespoke services and an installed base of more than 80,000 experiences delivered to VIP customers. This long operating history is one of the key assets underpinning the development of the MYHOTELMATCH platform. From a market positioning standpoint, MYHOTELMATCH aims to differentiate itself in a sector typically dominated by large booking intermediaries. Its proposition is to deliver highly personalized experiences for both travelers and hotel operators through voluntary profiling and data-driven matching. The company also announced a technology partnership with Amadeus in 2023 and the rollout of its application, underscoring its ambition to combine distribution technology with curated, premium travel services. Geographically, MYHOTELMATCH is based in France, with regulatory communications referencing Biot/Sophia-Antipolis in earlier filings and Paris in more recent releases. Its commercial focus, however, is international by nature, consistent with the global luxury travel market. In 2025 and 2026, the company also communicated a debt restructuring and preparations for a potential transfer of listing to Euronext Growth, indicating a broader financial and strategic reset. The shares remain eligible for the PEA-PME scheme.