MediaAlpha, Inc.: insider trades · United States · SEC (Form 4)

About MediaAlpha, Inc.

MediaAlpha, Inc. is a U.S.-based marketing technology company listed on the NYSE under the ticker MAX, in the United States. The company was built around a clear proposition: make customer acquisition more transparent, measurable, and efficient for advertisers, especially in insurance. Founded in 2014, MediaAlpha initially modernized lead buying in auto insurance and later expanded its platform into health, Medicare, life insurance, and other consumer-intent verticals. Its operating headquarters is in Los Angeles, California, with additional offices including Bellevue, Tempe, and Taipei.([mediaalpha.com](https://mediaalpha.com/about/?utm_source=openai)) At the center of the business is a programmatic customer acquisition infrastructure that connects buyers of high-intent traffic with publishers and data sources. MediaAlpha provides solutions for insurance carriers and distributors, with a primary focus on property & casualty (P&C), health, and life insurance. The company emphasizes a transparent buying model that gives customers granular control over targeting, pricing, and real-time optimization, which is a key differentiator versus more opaque intermediaries in the lead-generation ecosystem.([mediaalpha.com](https://mediaalpha.com/?utm_source=openai)) From a competitive standpoint, MediaAlpha positions itself as a leading customer acquisition platform in insurance, and recent company communications point to continued momentum in its core P&C franchise, including share gains and execution improvements. Management has also highlighted artificial intelligence as a potential growth driver, suggesting that AI could improve marketplace efficiency and expand the company’s ability to serve carriers at scale.([nasdaq.com](https://www.nasdaq.com/press-release/mediaalpha-announces-fourth-quarter-and-full-year-2025-financial-results-2026-02-23?utm_source=openai)) MediaAlpha’s product set is centered on programmatic advertising and performance marketing for consumers who are already in-market and comparison shopping. Its platform serves branded search, comparison sites, metasearch sites, quote flows, and other vertical-search environments. The company said its technology powered $2.2 billion of spend in 2025 across brand, comparison, and metasearch sites in P&C insurance, health insurance, life insurance, and other industries, underscoring the scale of the network it serves.([nasdaq.com](https://www.nasdaq.com/press-release/mediaalpha-announces-fourth-quarter-and-full-year-2025-financial-results-2026-02-23?utm_source=openai)) Geographically, MediaAlpha remains predominantly U.S.-centric, with most of its business and customer relationships tied to the domestic insurance market, while Taipei adds an international operating footprint. Recent notable developments include record 2025 results, a $32.9 million private stock repurchase announced in September 2025, a clean SOC 2 Type II attestation in September 2025, and ongoing insider activity reported through Form 4 filings, which may be of interest to investors tracking governance and management alignment.([nasdaq.com](https://www.nasdaq.com/press-release/mediaalpha-announces-fourth-quarter-and-full-year-2025-financial-results-2026-02-23?utm_source=openai))