No insider purchase over the last 90 days. The latest was filed 20 Apr 2026.
This page follows insider dealings at Lovesac Co as filed with SEC (Form 4), a company from the Retail & Commerce sector based in Stamford. The group dates from 1995. Over the twelve months to 18 October 2026, 27 filings were filed, from 7 insiders.
Open-market activity splits into 1 purchase totalling €21k and 1 sale totalling €80k; 1 insider sit on the buying side and 1 insider on the selling side. The net balance comes to €59k on the selling side. Unlike grants, an open-market purchase is paid for by the insider, at the market price. One trade stands out by size: a sale of €80k from Mehra Vineet, disclosed on 17 July 2026, or 0.044% of market capitalisation. Those buying include 1 chief executive.
The most recent open-market purchase was published on 20 April 2026, 181 days ago. Filings reach the SEC (Form 4) feed a median of 2 days after the trade. Section 16 rules allow two business days to file each Form 4.
Across the 5,816 companies tracked on its exchange, the median is 19 filings; at 27 filings, this issuer sits above that mark. Over the whole record (from 2021), the tally stands at 16 purchases and 44 sales. For the fiscal year to 1 February 2026, the annual 10-K puts revenue at 697.1 m USD and net income at 4.1 m USD.
Other companies in the same sector with recent insider buying flagged by our signals: GameStop Corp. and Dick's Sporting Goods, Inc. Source: insider filings from SEC (Form 4). Past trades are no guide to future returns.
Entry is the close on the day after publication, the first price a reader could act on. Prices in the listing currency. Past moves are not a forecast.
Analysts rate Lovesac Co Strong Buy (bullish), based on 6 analysts. Average price target: US$23.17.
This score ranks the purchase within its own market. A position size is suggested only on the venues of the backtested strategy universe; elsewhere, signals stay on watch. Not investment advice.
Transparent value + quality ranking, distinct from the insider signal.
FY ended January 2026 · cache
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The Lovesac Company (ticker: LOVE) is a U.S.-listed consumer company traded on Nasdaq in the United States, typically categorized within the consumer cyclical universe and more specifically the furniture category. Headquartered in Stamford, Connecticut, Lovesac was built around founder Shawn Nelson’s “Designed for Life” philosophy: create durable, adaptable, and long-lasting furniture that can evolve with customers over time. For investors, Lovesac should be viewed less as a conventional furniture manufacturer and more as a brand-led modular platform business, with a differentiated value proposition centered on product innovation, repeat purchases, and accessory-led expansion. ([investor.lovesac.com](https://investor.lovesac.com/company-information?utm_source=openai))
The company’s core business is Sactionals, its flagship modular seating system. Lovesac describes Sactionals as washable, reconfigurable, and shippable, which supports a direct-to-consumer model combining ecommerce with a physical showroom footprint. The company operates more than 275 retail showrooms, which function as both brand showcase locations and customer acquisition points for online conversion. In addition to Sactionals, Lovesac sells its original Sacs beanbag line, home décor accessories, and a newer seating platform called EverCouch, which broadens the brand’s addressable seating assortment. ([investor.lovesac.com](https://investor.lovesac.com/company-information?utm_source=openai))
From a competitive standpoint, Lovesac operates in a highly fragmented and competitive home furnishings market where product differentiation, brand relevance, omnichannel execution, and perceived quality matter materially. Its modular product architecture and sustainability messaging are central to its positioning, helping it stand out versus traditional furniture retailers and commodity seating brands. The company’s nationwide U.S. presence gives it broad reach while keeping its model more asset-light than a large vertically integrated retailer. ([investor.lovesac.com](https://investor.lovesac.com/company-information?utm_source=openai))
Recent company developments have been important for the investment case. In July 2024, Lovesac announced a five-year extension of its revolving credit facility and authorized an inaugural share repurchase program of up to $40 million, signaling confidence in its balance sheet flexibility and capital allocation framework. In December 2024, the company outlined its strategic framework and multi-year financial algorithm at Investor Day. During 2025 and into 2026, Lovesac continued to report quarterly and full-year results, emphasizing product innovation and operational discipline while navigating a challenging consumer backdrop. For European investors evaluating U.S. consumer names, LOVE is best understood as a Nasdaq-listed specialty furniture brand in the United States with a differentiated modular offering, a direct-to-consumer model, and a growth narrative tied to brand expansion and execution. ([investor.lovesac.com](https://investor.lovesac.com/news-events/press-releases/detail/122/the-lovesac-company-announces-a-five-year-extension-of-its?utm_source=openai))
Purchases our model currently ranks for the recommendations list.
All recommendationsHeadquarters: Stamford · Founded: 1995 · Wikipedia article
Source: Wikidata (CC0).
| Fiscal year end | Revenue | Net income | Diluted EPS | Filing |
|---|---|---|---|---|
| Feb 2026 | 697.1 m USD | 4.1 m USD | 0.28 USD | 10-K |
| Feb 2025 | 680.6 m USD | 11.6 m USD | 0.69 USD | 10-K |
| Feb 2024 | 700.3 m USD | 23.9 m USD | 1.45 USD | 10-K |
| Jan 2023 | 651.2 m USD | 26.5 m USD | 1.66 USD | 10-K |
| Jan 2022 | 498.2 m USD | 47.5 m USD | 2.96 USD | 10-K |
Amounts in USD, as filed (forms 10-K, 20-F or 40-F). Source: SEC EDGAR.