EMOVA GROUP: management transactions · France · AMF

About EMOVA GROUP

Emova Group is a leading French specialist in the neighborhood retail distribution of flowers and indoor plants. Listed on Euronext Growth under the code FR0013356755 (ALEMV), the company operates a hybrid model combining company-owned stores, franchise networks, e-commerce, and related services. As of September 30, 2025, Emova Group operated 291 stores, including 266 in France, underscoring its strong domestic footprint and its position as the number one retail network for flowers and plants in France. For fiscal year 2024/2025, the group reported revenue of €28 million, broadly stable year on year, while the banner-level business volume reached €127.8 million, supported by growth in the French franchise network. Emova Group also disclosed a positive net profit of €1.6 million for the year ended September 30, 2025. The company’s origins date back to 1965, when the first Monceau Fleurs store opened on Boulevard Malesherbes in Paris. The concept, built around self-service flower and plant retail, helped democratize the floral market by making bouquet creation more accessible to customers. Over time, Emova Group expanded through organic development and acquisitions, notably the Rapid’Flore group in 2008 and the Au Nom de la Rose brand in 2016. In 2015, the business adopted the Emova Group name to unify its various banners under a single corporate identity. Today, the group’s commercial portfolio includes four complementary brands: Monceau Fleurs, Au Nom de la Rose, Cœur de Fleurs, and Happy. Monceau Fleurs is the flagship brand, historically focused on a broad assortment of cut flowers and plants. Au Nom de la Rose offers a more premium universe centered on the rose, while Cœur de Fleurs and Happy broaden the group’s reach across more accessible and neighborhood-oriented formats. The retail model is complemented by two e-commerce platforms, Monceaufleurs.com and aunomdelarose.fr, as well as delivery initiatives. Franchising is a core pillar of Emova Group’s expansion strategy. The company supports franchisees with sourcing for flowers, plants, and accessories, while also investing in training through L’Ecole Florale, created in 2020 to transmit professional expertise and support franchise development. This blend of strong brands, territorial density, digital sales, and franchise-led growth makes Emova Group a well-defined specialist in the French floral retail market.