DEKUPLE: insider trades · France · AMF

About DEKUPLE

Dékuple is a European family-owned group specializing in cross-channel data marketing, communications, and broader brand performance. Listed in France under ISIN FR0000062978, the company traces its origins back to 1972 and was long known as ADLPartner before adopting the Dékuple brand to better reflect its strategic repositioning. Based in Montreuil, the group says it employs more than 1,000 people and reported 2024 revenue of €218 million, highlighting a business that has grown over more than five decades. Dékuple’s business model is built around combining data, digital capabilities, technology, and creative services to support clients across the full conversion funnel: attracting attention, engaging audiences, converting prospects, and retaining customers. The group organizes its activities across several complementary areas, including branding, acquisition, online presence, drive-to-store activation, client engagement, loyalty, and B2B marketing. This positioning allows Dékuple to offer tailored, ROI-oriented solutions to both B2B and B2C clients, rather than a single narrowly defined service line. Operationally, Dékuple describes itself as having six business hubs and a growing portfolio of agencies and technology solutions, with digital marketing now representing an increasingly important share of consolidated sales. The group has been investing in technology, including the launch of the Dékuple Platform, which combines data, creative content, and AI to support in-store sales. It also continues to expand expertise in consulting, creative agencies, influence marketing, automated netlinking, and loyalty solutions. This diversification strengthens the group’s resilience and supports recurring revenue streams. Geographically, Dékuple remains strongly anchored in France while pursuing a clear European and international expansion strategy. It is present in Spain, Portugal, Germany, and the Netherlands, and also reports subsidiaries or operations in China, the United States, and Canada. During 2024 and 2025, the group accelerated this international footprint through acquisitions and majority stakes in businesses in Germany, the Netherlands, and Spain, broadening its service portfolio and enhancing its ability to serve multinational clients. This expansion is central to its ambition of becoming a leading European communications and data marketing player. A notable aspect of Dékuple is its stated long-term roadmap centered on innovation, AI, and internationalization, alongside an integrated, diversified, and profitable model. The company emphasizes its family-owned entrepreneurial culture, active external growth strategy, and ability to industrialize data-driven marketing solutions at European scale.