Crocs, Inc.: insider trades · United States · SEC (Form 4)

About Crocs, Inc.

Crocs, Inc. is a U.S.-listed consumer brand on the NASDAQ exchange in the United States (United States), best known for its distinctive molded footwear and for turning a once-niche product into a globally recognized lifestyle brand. The company was founded in 2002 in Colorado and has since built a highly visible position in casual footwear through a brand proposition centered on comfort, practicality, customization, and intentionally unconventional design. Its global headquarters is now in Broomfield, Colorado, following the move from Niwot. ([investors.crocs.com](https://investors.crocs.com/news-and-events/press-releases/press-release-details/2026/Crocs-Inc--Reports-Fourth-Quarter-and-Full-Year-2025-Results-Issues-First-Quarter-and-Full-Year-2026-Outlook/default.aspx?utm_source=openai)) Crocs’ core business is the design, marketing, and distribution of casual shoes for men, women, and children. The flagship Crocs brand is closely associated with Croslite™, the company’s proprietary foam-like material, which has become central to its product identity. The portfolio extends beyond classic clogs to sandals, slides, platforms, indoor/outdoor casual shoes, and related accessories and charms that support consumer engagement and personalization. The company operates an omnichannel model that combines direct-to-consumer, wholesale, and digital commerce, giving it broad reach across markets and customer segments. ([investors.crocs.com](https://investors.crocs.com/news-and-events/press-releases/press-release-details/2026/Crocs-Inc--Reports-Fourth-Quarter-and-Full-Year-2025-Results-Issues-First-Quarter-and-Full-Year-2026-Outlook/default.aspx?utm_source=openai)) From a competitive standpoint, Crocs occupies a unique place in footwear. It is not simply a shoe manufacturer; it is a highly recognizable consumer brand with strong visual identity, recurring product drops, and collaboration-led marketing that helps sustain cultural relevance. Over time, the company has expanded beyond the core Crocs brand to include HEYDUDE, giving management a second platform to diversify growth and broaden the customer base. That two-brand structure supports a mix of direct-to-consumer, wholesale, and international exposure. ([investors.crocs.com](https://investors.crocs.com/news-and-events/press-releases/press-release-details/2026/Crocs-Inc--Reports-Fourth-Quarter-and-Full-Year-2025-Results-Issues-First-Quarter-and-Full-Year-2026-Outlook/default.aspx?utm_source=openai)) Geographically, Crocs has a global footprint, with a meaningful share of sales generated outside the United States. Recent management commentary points to solid international momentum for the Crocs brand and improved direct-to-consumer performance. In January 2026, the company launched “Wonderfully Unordinary,” its first new global omnichannel brand narrative in nearly a decade, underscoring a renewed focus on storytelling, self-expression, and long-term brand building. ([investors.crocs.com](https://investors.crocs.com/news-and-events/press-releases/press-release-details/2026/Crocs-Inc--Reports-Fourth-Quarter-and-Full-Year-2025-Results-Issues-First-Quarter-and-Full-Year-2026-Outlook/default.aspx?utm_source=openai)) Recent company updates also highlight strong cash generation, share repurchases, and debt reduction, even as the consumer backdrop remains uneven. Through 2025 and into early 2026, Crocs reported better-than-expected results, supported by innovation across categories, resilient direct-to-consumer growth, and continued capital returns to shareholders. The company also made management changes and organizational adjustments to improve execution and long-term efficiency. For French-speaking investors, Crocs stands out as a U.S.-listed discretionary consumer name on NASDAQ with a rare combination of brand equity, profitability, and shareholder-return discipline. ([investors.crocs.com](https://investors.crocs.com/news-and-events/press-releases/press-release-details/2026/Crocs-Inc--Reports-Fourth-Quarter-and-Full-Year-2025-Results-Issues-First-Quarter-and-Full-Year-2026-Outlook/default.aspx?utm_source=openai))