Comscore, INC.: insider trades · United States · SEC (Form 4)

About Comscore, INC.

Comscore, Inc. (ticker SCOR) is a US-based company listed on the NASDAQ market in the United States. It operates in the media and advertising measurement space, providing audience analytics, cross-platform measurement, and data-driven planning and evaluation tools for media buyers, sellers, advertisers, and agencies. Originally built around digital audience measurement, Comscore has evolved into a broader measurement provider covering digital, linear TV, OTT/streaming, and theatrical movie audiences. The company was founded in the early 2000s with the mission of creating a trusted, independent view of consumer behavior across a rapidly fragmenting media landscape. Its headquarters are in Reston, Virginia, and it maintains an international footprint with offices around the world. Comscore’s business model is centered on three main areas. First, Content & Ad Measurement covers television, digital, and cross-platform audience measurement as well as advertising effectiveness analytics. Second, Research & Insight Solutions provides custom research, benchmarking, and client-specific analytics services. Third, Syndicated Audience includes standardized audience products, including its movie measurement business and other syndicated data offerings. Together, these segments serve a broad customer base that includes major TV networks, digital media properties, brands, agencies, and film studios. From a competitive standpoint, Comscore positions itself as an independent third-party measurement partner in an industry where audience data is increasingly valuable and increasingly complex to validate. That neutrality is important because marketers and media owners need comparable measurement across fragmented channels, especially as ad spending shifts between TV, streaming, mobile, and digital environments. The company’s value proposition rests on combining multiple data sources into a more comprehensive cross-media view, which is a key differentiator in a market that is highly competitive and technically demanding. Recent developments in 2025 showed a mixed operating picture. Comscore reported quarterly results in which its cross-platform revenue advanced, while some research-oriented businesses declined year over year. A major corporate event was the recapitalization transaction announced in 2025 and completed at the end of that year with preferred stockholders, including Charter Communications, Liberty Broadband, and an affiliate of Cerberus Capital Management. The transaction was designed to reduce senior capital, remove the preferred dividend burden, improve alignment among shareholders, and strengthen the balance sheet. For investors, that signals a company in strategic transition: not a straightforward growth story, but a media measurement platform attempting to simplify its capital structure, protect liquidity, and improve its long-term competitive position.