Verb Technology Company, Inc.: management transactions · United States · SEC (Form 4)

About Verb Technology Company, Inc.

Verb Technology Company, Inc. is a U.S.-listed small-cap company that trades on the NASDAQ in the United States. The company was founded in 2012 in Nevada and originally built its identity around SaaS and interactive sales-enablement software before strategically pivoting toward livestream commerce and digital media. Its corporate headquarters are in Las Vegas, Nevada. For French-speaking investors, VERB should be viewed as a highly execution-sensitive growth story with meaningful dilution and financing risk, but also with a clearly digital, platform-oriented operating model. ([sec.gov](https://www.sec.gov/Archives/edgar/data/1566610/000149315224012416/form10-k.htm?utm_source=openai)) The company’s current core business is centered on MARKET.live, a livestream shopping and social commerce platform designed to help brands, creators, and sellers host live selling events and distribute commerce experiences across social channels. VERB has also expanded its technology stack into AI-driven video commerce and social selling, most notably through the acquisition of LyveCom, which closed in April 2025. During 2024 and 2025, the company highlighted integrations with TikTok Shop and Pinterest as part of its strategy to widen distribution and strengthen its omnichannel live-commerce offering. ([ir.verb.tech](https://ir.verb.tech/news-events/press-releases/detail/261/verb-closes-acquisition-of-ai-video-commerce-platform?utm_source=openai)) From a competitive standpoint, VERB operates in a crowded market that includes livestream commerce platforms, e-commerce software vendors, social networks, and digital marketing tools. Its differentiating angle is the ability to orchestrate end-to-end livestream selling events, integrate directly with social platforms, and offer brands a more controlled commerce environment. That can be attractive for smaller brands and mid-market sellers, but the company remains tiny relative to the dominant social and retail technology ecosystems it depends on. ([ir.verb.tech](https://ir.verb.tech/news-events/press-releases/detail/267/flavcity-and-market-live-announce-major-product-launch-on?utm_source=openai)) Geographically, VERB is still primarily U.S.-centric, with recent communications referring to operations in Las Vegas and Los Alamitos, California. The company also references a Los Angeles-based studio used for live events, reinforcing its domestic operational footprint. Recent revenue has been driven mainly by MARKET.live service packages and by Go Fund Yourself, a TV and crowdfunding-related initiative launched in 2024. ([ir.verb.tech](https://ir.verb.tech/news-events/press-releases/detail/267/flavcity-and-market-live-announce-major-product-launch-on?utm_source=openai)) Recent milestones have been dominated by the company’s 2025 strategic pivot toward social commerce and AI video, plus the LyveCom acquisition. VERB has also repeatedly announced partnerships and product integrations with major social platforms, suggesting a go-to-market strategy based on ecosystem expansion rather than traditional enterprise software sales. For investors, the case offers upside if commercial adoption scales and monetization improves, but the risks remain substantial given the company’s small size, limited revenue visibility, and dependence on continued product and funding execution. ([ir.verb.tech](https://ir.verb.tech/news-events/press-releases/detail/261/verb-closes-acquisition-of-ai-video-commerce-platform?utm_source=openai))