Trade Desk, Inc.: insider trades · United States · SEC (Form 4)

About Trade Desk, Inc.

Trade Desk, Inc. (NYSE/NASDAQ: TTD) is a United States-based advertising technology company focused on programmatic digital media buying. Headquartered in Ventura, California, the company was founded in 2009 by Jeff Green, who remains its co-founder, Chairman, Chief Executive Officer, and Board Chairman. Its 2016 IPO was a key milestone in its evolution from an ad-tech startup into a scaled global platform. Today, Trade Desk is widely positioned as one of the leading independent demand-side platforms (DSPs), helping advertisers and agencies plan, buy, manage, and optimize digital campaigns across multiple channels from a single cloud-based system. ([thetradedesk.com](https://www.thetradedesk.com/about-us/our-leadership?utm_source=openai)) At the core of the business is a self-service, cloud-native platform built for data-driven marketers. The platform spans display, video, audio, native, mobile, connected TV (CTV), and digital out-of-home (DOOH), allowing clients to execute omnichannel campaigns with a strong focus on transparency, measurement, and audience targeting. Trade Desk also emphasizes its network of integrations with data providers, inventory sources, publishers, and measurement partners, which supports scale and decisioning quality across the open internet. In practical terms, the company primarily serves brands, media agencies, and trading desks that want an independent alternative to closed advertising ecosystems. ([thetradedesk.com](https://www.thetradedesk.com/about-us?utm_source=openai)) From a competitive standpoint, Trade Desk’s investment case is tied to its leadership in independent programmatic advertising and its exposure to secular growth areas such as streaming TV, commerce media, and cross-device media consumption. The company says it operates across 24 markets globally, underscoring a meaningful international footprint even though its corporate base remains in the United States. For investors, the key questions are how effectively TTD can continue to gain share in a highly competitive ad-tech landscape, maintain pricing discipline, and keep expanding its utility for large advertisers seeking measurable outcomes across the open internet. ([thetradedesk.com](https://www.thetradedesk.com/about-us/our-leadership?utm_source=openai)) Recent developments remain supportive of that narrative. In February 2026, Trade Desk reported fiscal 2025 revenue of $2.9 billion and announced an additional share repurchase authorization, bringing total future repurchases authorized to $500 million. In March 2026, the company also announced the appointment of Drew Vollero to its Board of Directors. In parallel, company news highlighted continued product and partnership activity around commerce media and connected TV. Taken together, these updates point to a company that is still prioritizing platform innovation, ecosystem expansion, and capital-return discipline as it competes among the top publicly traded digital advertising technology names in the United States. ([sec.gov](https://www.sec.gov/Archives/edgar/data/1671933/000167193326000009/ttd-20260225x8kexx991.htm?utm_source=openai))