REVLON INC: insider trades · United States · SEC (Form 4)

About REVLON INC

Revlon Inc. /DE/ (ticker: REV) is a U.S.-based beauty and personal care company with historical stock-market exposure in the American public markets; for equity investors it is important to note that the common stock was delisted from the NYSE in 2022 and has since traded primarily on the OTC market, making liquidity and capital-structure dynamics central to any insider-transaction analysis. The company is headquartered in New York, New York, United States, with its operational base at 55 Water Street. Founded in 1932 by Charles Revson, Joseph Revson, and chemist Charles Lachman, Revlon helped pioneer the modern color-cosmetics category by introducing an innovative nail enamel business and later building a broader global beauty platform through brand development, acquisitions, and licensing. Today, Revlon operates as a multi-brand beauty house rather than a single-product company. Its portfolio spans color cosmetics, skincare, hair color and hair care, beauty tools, nail care, antiperspirants/deodorants, fragrances, and professional products. Key brands include Revlon, Elizabeth Arden, Almay, Mitchum, Revlon ColorSilk, Revlon Professional, American Crew, CND, and Cutex, alongside a range of fragrance licenses. This brand architecture allows the group to participate in both mass-market and prestige-oriented beauty categories, while also serving salon professionals and specialty channels. From a competitive standpoint, Revlon sits in a highly fragmented and intensely competitive global industry dominated by large multinational beauty companies and private-label offerings. Its differentiation historically comes from strong brand recognition, broad consumer reach, and an ability to bridge mainstream cosmetics with selected prestige and professional franchises. The company’s product mix gives it access to multiple routes to market, including retail chains, drugstores, department stores, salons, specialty beauty retailers, and e-commerce. For analysts, that diversification is helpful, but it also means the business is exposed to shifts in consumer demand, promotion intensity, inventory cycles, and raw-material and logistics costs. Geographically, Revlon sells products in the United States and internationally, with global distribution remaining an important part of the model. The company’s New York heritage is also a core part of its brand equity, reinforcing its position as a legacy American beauty name. In investor terms, Revlon is best understood as a branded consumer company with a long operating history, a recognizable portfolio, and a complex financial profile shaped by prior restructuring. Recent developments have continued to focus on brand monetization and portfolio management. In 2026, market communications highlighted a new fragrance licensing agreement with Iconix International for a SALT LIFE fragrance collection, underscoring Revlon’s continued reliance on licensing, brand extension, and selective innovation to support growth. Overall, the investment case is driven less by pure scale and more by the company’s ability to protect brand relevance, execute across channels, and manage leverage and restructuring legacy constraints in the United States market.