REED'S, INC.: insider trades · United States · SEC (Form 4)

About REED'S, INC.

Reed’s, Inc. is a U.S.-listed beverage company traded on NYSE American under the ticker REED in the United States. For French, Belgian and Swiss investors, Reed’s is best viewed as a niche premium beverage and better-for-you brand owner rather than a mass-market soft drink platform. The company says it was established in 1989 and has built its identity around handcrafted, natural beverages, with a strong heritage in ginger-based drinks. Its headquarters are in Norwalk, Connecticut, while the brand’s origins trace back to the development of ginger recipes and brewing processes using fresh ginger root. ([investor.reedsinc.com](https://investor.reedsinc.com/?utm_source=openai)) Reed’s business is organized around a focused portfolio of beverage brands: Reed’s®, Virgil’s® and Flying Cauldron®. The Reed’s range includes ginger beers, ginger ales, ready-to-drink mules, and hard ginger ales, offered in classic and zero-sugar versions. Virgil’s is the company’s handcrafted soda platform, including root beer, cola and cream soda styles. Flying Cauldron is positioned toward indulgent, nostalgic soft drinks made without artificial flavors, sweeteners, preservatives, gluten or caffeine. In 2025, Reed’s expanded its innovation pipeline with a new Functional Soda line in four flavors, signaling an effort to move beyond its core ginger franchise and participate in higher-growth functional beverage segments. ([investor.reedsinc.com](https://investor.reedsinc.com/?utm_source=openai)) From a competitive standpoint, Reed’s occupies a differentiated position in the U.S. beverage landscape. It competes against much larger beverage groups, but its advantage lies in brand authenticity, premium ingredients and a clear identity centered on ginger. The company’s disclosed distribution footprint spans national retail channels in the United States, including grocery, natural and specialty stores, convenience retail and foodservice, with some international reach as well. Recent company commentary has emphasized expanding direct store distribution, increasing distribution with recurring national customers, and broadening the reach of both the Reed’s and Virgil’s portfolios. ([sec.gov](https://www.sec.gov/Archives/edgar/data/1140215/000149315224012505/form10-k.htm?utm_source=openai)) Recent milestones have been strategically important. In 2025, Reed’s closed a $10 million public offering and completed its uplisting to NYSE American, improving its capital-markets visibility. The company also carried out a 1-for-6 reverse stock split in October 2025. On the governance side, Neal Cohane joined as Chief Operating Officer in January 2026 and then became interim Chief Executive Officer in March 2026 after the prior CEO stepped down. These actions point to a company in transition, seeking to strengthen execution, improve operating efficiency and support profitable growth through brand investment and product innovation. ([investor.reedsinc.com](https://investor.reedsinc.com/news-releases/news-release-details/reeds-inc-announces-closing-10-million-public-offering-and?utm_source=openai))