PRICE T ROWE GROUP INC: management transactions · United States · SEC (Form 4)

About PRICE T ROWE GROUP INC

T. Rowe Price Group, Inc. (NYSE/NASDAQ: TROW) is a leading U.S.-based asset management company headquartered in the United States. Founded in 1937 by Thomas Rowe Price Jr., the firm has remained closely tied to Baltimore, Maryland, where its global headquarters is located. That long-standing Baltimore presence is an important part of the company’s identity and reflects a culture of independence and active investment management that still shapes its business today. In March 2025, the company formally opened its new global headquarters at 1307 Point Street in Baltimore, underscoring the city’s central role in its corporate and investment operations. T. Rowe Price’s business model is built around managing investments for a broad client base that includes individual investors, financial advisors, retirement plans, corporations, and institutional clients. The company offers a diversified lineup spanning equities, fixed income, multi-asset strategies, and alternatives. It is particularly well known for its retirement-related solutions and target-date strategies, which represent a meaningful share of assets under management. The firm has also been expanding in active ETFs and other product innovation areas as it adapts to changing client demand and a more competitive distribution environment. From a competitive standpoint, T. Rowe Price is one of the best-known active asset managers in the United States. Its franchise has been built on proprietary research, a long-term investment philosophy, and a disciplined risk-aware approach to portfolio construction. The firm serves clients in more than 50 countries, giving it a global footprint while maintaining a distinct brand rooted in active management rather than passive indexing. As of the latest available reporting, assets under management were about $1.71 trillion as of March 31, 2026, with roughly two-thirds linked to retirement assets, highlighting the scale and stickiness of its retirement franchise. Recent developments point to a company in transition. In first-quarter 2026, T. Rowe Price reported AUM of $1.71 trillion and continued to experience net outflows, although management emphasized strategic initiatives designed to position the firm for longer-term growth. Those initiatives include expanding partnerships, growing the ETF business, and developing alternatives. The company also announced the creation of a Global Strategy function, which suggests a sharper focus on organizational alignment and strategic execution. For investors, TROW remains a high-quality listed asset manager with a strong brand, a deep retirement franchise, and broad international reach, but one that is still navigating industry pressure on active flows and fee competition.