PARTS iD, Inc.: insider trades · United States · SEC (Form 4)

About PARTS iD, Inc.

PARTS iD, Inc. is a US-based digital commerce company focused on the sale of automotive parts and accessories, with a business model that has also been extended into additional niche verticals. The company was founded in 2008 with the aim of creating a one-stop online destination for automotive parts and accessories. Over time, it built a proprietary technology stack centered on catalog management, data intelligence, analytics, machine learning, and fitment logic designed to match parts accurately to vehicles. In practical terms, PARTS iD is positioned more as a data-driven digital commerce platform than as a traditional online retailer. The company’s core business revolves around the sale of parts, accessories, and related products through specialized digital storefronts and commerce experiences. SEC filings describe a large product catalog spanning millions of SKUs and a broad supplier base, which supports depth of assortment and search relevance. In this category, product compatibility is a decisive buying factor, so the company’s fitment data and user experience are key competitive differentiators. Its platform was designed to handle complex product relationships and to scale into adjacent verticals where the same technology, merchandising, and fulfillment infrastructure can be leveraged. Geographically, PARTS iD operates primarily in the United States, where it also maintains its corporate footprint. Recent SEC filings reference Cincinnati, Ohio, as a business address, while the company is incorporated in Delaware. The stock is listed on the US market, specifically the NYSE, under the ticker ID. For French-speaking investors, this places the name in the specialized e-commerce and aftermarket distribution universe, with exposure to digital traffic generation, conversion rates, fulfillment execution, and customer acquisition economics. From a competitive standpoint, PARTS iD has sought to stand out through its proprietary data assets, breadth of catalog, and shopping experience. That said, the competitive landscape remains intense, with pressure coming from specialized aftermarket competitors, broader e-commerce players, and well-capitalized omnichannel distributors. The business therefore requires disciplined execution in logistics, marketing efficiency, and platform monetization. A major recent development was the company’s Chapter 11 restructuring. SEC filings show that the reorganization became effective on February 22, 2024, and the company operated under the name ID Auto, Inc. during the restructuring process. This is an important point for investors, because it materially changes how the equity story should be assessed: the company has gone through a significant financial and operational reset, and insider transactions reported on SEC Form 4 should be interpreted within that post-restructuring context. Overall, PARTS iD remains a niche digital commerce name with technology at its core, but also one with elevated restructuring and execution risk.